Marketing Insights Strategist - AI

SHI International•Austin, TX

1d•Hybrid

About The Position

SHI International Corp. is seeking a Marketing Insights Strategist - AI to identify, evaluate, and communicate emerging trends, technologies, partnerships, and market developments in artificial intelligence and related technology markets. This role will act as a strategic research and intelligence resource for Product Marketing, business unit leadership, and executive stakeholders. The strategist will monitor industry developments, competitive activity, startup ecosystems, analyst research, partner landscapes, and customer adoption trends to help SHI anticipate market opportunities and make informed business decisions. Collaborating with Product Marketing Managers and portfolio leadership, this individual will translate complex market signals into actionable insights to support strategic planning, technology evaluation, partner prioritization, portfolio development, and go-to-market initiatives. The role also aims to identify opportunities for collaboration across SHI business units to create cross-pillar solutions that address evolving customer needs. The ideal candidate should be intellectually curious, analytically minded, and passionate about emerging technologies, particularly AI and its potential to create new opportunities.

Requirements

Bachelor's degree or equivalent relevant experience required.
3-5 years of experience in market intelligence, research, product marketing, consulting, analyst relations, strategy, or related disciplines.
Demonstrated interest in artificial intelligence, emerging technologies, and technology industry trends.
Experience conducting primary and secondary research and producing executive-level analysis.
Strong presentation, writing, and communication capabilities.
Ability to analyze complex information and translate findings into actionable business recommendations.
Ability to connect market trends, customer requirements, and organizational capabilities into recommendations for future growth.
Market research and competitive intelligence methodologies – Advanced
Analysis of artificial intelligence, machine learning, and emerging technology markets – Advanced
Executive presentation development and insight communication – Advanced
Ability to synthesize large volumes of information into concise strategic recommendations – Advanced
Ability to identify strategic partnership opportunities, ecosystem trends, and cross-solution growth initiatives – Advanced
Experience using research, analytics, and AI-powered intelligence tools – Advanced

Nice To Haves

Ability to travel to SHI, partner, and customer events (15%)

Responsibilities

Monitor and analyze emerging developments across artificial intelligence, machine learning, agentic AI, data platforms, automation, and adjacent technology markets.
Conduct ongoing market research covering industry trends, technology adoption patterns, investment activity, startup ecosystems, analyst perspectives, and competitive developments.
Identify emerging technologies, solution categories, and market opportunities that may have strategic relevance for SHI and its customers.
Develop market intelligence reports, trend analyses, executive briefings, and strategic recommendations for business and marketing leadership.
Identify emerging technology partners, vendors, startups, and ecosystem opportunities that may create strategic value for SHI and its customers.
Evaluate potential partnerships and technology alliances by assessing market relevance, customer demand, competitive differentiation, and long-term growth potential.
Identify opportunities for collaboration across SHI business units and technology practices, helping develop integrated solutions that address broader customer business challenges.
Monitor customer buying trends and market shifts to uncover opportunities for new solution offerings, partner relationships, and cross-pillar initiatives.
Produce strategic recommendations that connect emerging technologies, partner ecosystems, and SHI capabilities into actionable growth opportunities.
Support Product Marketing Managers with market research, competitive analysis, customer insights, positioning, and messaging development.
Collaborate with business unit leaders to understand emerging technology priorities and provide relevant market intelligence and strategic recommendations.
Track competitor positioning, product announcements, acquisitions, investments, partnerships, and go-to-market activities.
Create executive-ready presentations that communicate complex industry trends and their potential business impact.
Assist in the development of thought leadership content, strategic narratives, keynote themes, and future-focused marketing initiatives.
Support portfolio leaders in evaluating future market adjacencies, emerging solution areas, and expansion opportunities.
Maintain market intelligence frameworks, research repositories, and reporting processes that improve organizational awareness of emerging trends.
Leverage AI-powered research tools and data sources to enhance research efficiency and insight generation.
Serve as an internal advocate for continuous learning and awareness of emerging technologies.