Marketing Insights Researcher

Learning Resources•Vernon Hills, IL

12d•$95,000 - $105,000•Hybrid

About The Position

The Marketing Insights Researcher joins the Shared Services Analytics Team and partners with internal teams to turn data into insights that help drive business decisions and shape strategy. The role owns the company’s qualitative and quantitative market research, including survey and focus-group development, partner coordination, analysis, and presentation of findings. It also supports retail and competitive insights, product innovation, planning, and creative projects through data analysis and visual storytelling. In the first three months, the researcher is expected to create an accessible archive of prior company research and develop a prioritized 12-month research roadmap that balances departmental needs and stays within budget. Within six months, the role will audit the market-research technology stack, become a power user of Circana and Scintilla reporting systems, and review sales and marketing Power BI dashboards for potential optimization or consolidation. Within 12 months, the researcher is expected to attend an internal and a retailer line review presentation and become fluent in Power BI, auditing existing dashboards and reports for data-visualization opportunities.

Requirements

Bachelor’s degree in a marketing- or digital-analytics-related field.
At least 4 years of marketing or digital analytics experience.
Knowledge of quantitative research methods, including survey design, analysis, and statistics.
Familiarity with data-visualization and modern analytics tools, and ability to learn and adopt new platforms quickly.
Experience analyzing and evaluating consumer data and developing actionable insights.
Proficiency in Power BI or other visualization tools to build scalable, automated dashboards.
Curious, results-oriented, and proactive in identifying insights and opportunities.
Highly organized, able to manage multiple projects in parallel, and reliable in meeting timelines.

Responsibilities

Transform complex data into clear, visually engaging charts, graphs, and infographics across business functions.
Own qualitative and quantitative market research, including drafting surveys, writing focus-group scripts, coordinating with external partners, analyzing research, and presenting findings to internal stakeholders.
Build a scalable retail insights function using AI software to gather internal and external data, develop strategy, and report results.
Collaborate with product development teams to turn data and research into actionable insights for product ideas and innovation; participate in brainstorming and testing.
Own monthly competitive landscape reporting, including monthly Circana updates.
Provide analytics and insights for annual planning and quarterly business updates, including data interpretation and visualization.
Create product concepts, mockups, sell sheets, packaging explorations, and other creative project materials that communicate consumer insights and business opportunities.
Create an accessible Insights Vault containing prior company research within the first three months.
Develop a prioritized 12-month research roadmap within the first three months, balancing departmental needs and budget.
Audit the market-research technology stack and recommend software alternatives within the first six months.
Become a power user of Circana and Scintilla reporting systems within the first six months.
Audit sales and marketing Power BI reports and dashboards and recommend opportunities for optimization or consolidation within the first six months.
Attend at least one internal and one external retailer line review presentation within the first 12 months.
Become fluent in Power BI and audit existing dashboards and reports for data-visualization opportunities within the first 12 months.