Principal, Marketing Insights

Fivetran•Denver, CO

18h

About The Position

The Principal of Marketing Insights sits at the intersection of growth strategy, investment planning, and performance analytics. The role partners with the office of the CMO, marketing leadership, and cross-functional analytics teams to determine investment priorities, improve performance, and support achievement of growth targets. It translates business goals and performance insights into priorities, resource decisions, and coordinated action across Marketing, including shaping pipeline strategy, evaluating investment tradeoffs, and identifying opportunities to improve conversion, velocity, and efficiency across regions, segments, and growth motions. This is a high-visibility leadership role during a period of significant organizational change. The Principal brings structure to ambiguity, challenges assumptions with sound business judgment, and drives decisions through to measurable results. The role works closely with marketing leaders, Finance, GTM Operations, Technical Marketing Ops, and Central Analytics to connect strategy, investment, and execution.

Requirements

At least 8 years of experience in marketing strategy, GTM analytics, or business performance within B2B SaaS, with scope and impact consistent with director-level leadership.
Demonstrated record of influencing investment decisions and delivering measurable improvements in pipeline, conversion, or marketing efficiency.
Experience developing growth plans, pipeline models, investment scenarios, and performance assumptions.
Strong business judgment and a clear point of view, with confidence to challenge senior stakeholders constructively and build alignment around difficult tradeoffs.
Proven ability to lead cross-functional initiatives and drive recommendations through to execution and results.
Ability to independently structure ambiguous problems and balance speed with analytical rigor.
Deep understanding of B2B SaaS metrics, including pipeline, ARR, conversion, velocity, acquisition costs, and attribution.
Hands-on fluency with SQL and BI tools such as Looker, enabling independent investigation and effective partnership with Analytics.
Working knowledge of Salesforce and marketing automation platforms such as Marketo.
Clear executive communication and ability to connect detailed analysis to business decisions.

Nice To Haves

Experience navigating a merger, organizational integration, or significant GTM transformation.
Experience with experiment design, incrementality measurement, predictive modeling, or cohort analysis.
Familiarity with the modern data stack, including Fivetran, dbt, Snowflake, and Looker.
Background in data infrastructure, developer tools, or analytics software.

Responsibilities

Translate company growth targets into marketing plans with clear priorities, investment requirements, and performance assumptions.
Lead the analytical foundation for annual and quarterly planning, developing scenarios that evaluate growth opportunities, resource needs, and tradeoffs.
Own marketing pipeline planning models and assumptions, coordinating inputs across regions, segments, channels, and motions.
Identify high-impact opportunities to improve pipeline generation, conversion, and velocity, and partner with functional leaders to put them into action.
Recommend resource allocation across programs, channels, regions, and segments based on expected business impact.
Evaluate tradeoffs between headcount and program investment with Finance and marketing leaders to improve resource productivity.
Identify where to scale, reduce, or reallocate spend, and measure the effect on pipeline yield and marketing efficiency.
Develop models connecting marketing investment to pipeline and revenue outcomes, making assumptions and uncertainties clear.
Lead weekly and monthly marketing performance reviews, focusing leadership on decisions and actions needed to achieve targets.
Identify performance risks, diagnose root causes, and align leaders on corrective actions, owners, and timelines.
Track actions and assess their impact, adjusting the approach when results fall short.
Lead cross-functional initiatives across Marketing, XDR, Sales, Finance, and Analytics, resolving dependencies and escalating decisions when needed.
Set the strategic analysis agenda around consequential business questions related to marketing growth and efficiency.
Define metrics, scorecards, and decision tools for marketing leaders to manage performance.
Partner with Analytics on scalable reporting and Marketing Ops on consistent definitions, reliable tracking, and data quality.
Translate complex analysis into executive narratives explaining what is happening, why it matters, and what action to take.