Marketing HubSpot Specialist
About The Position
The Marketing HubSpot Specialist will Own HubSpot execution and platform health, while campaign strategy and messaging are set in partnership with the VP of Growth Marketing & Member Experience. This role will have a hands-on role for building code from scratch for emails, architect a workflow with real branching logic, and troubleshoot a broken automation before anyone else notices it broke. The Marketing HubSpot Specialist will specifically own the end-to-end ecosystem of HubSpot that includes email, automation, website, HubDB, and social by introducing innovative techniques to the team. This role reports to our VP of Growth Marketing & Member Experience. It’s a great fit for someone who enjoys working hands-on in marketing platforms, diving into campaign performance, and continuously finding smarter, more efficient ways to improve execution.
Requirements
- High school diploma or equivalent required.
- Minimum 5+ years running email, automation, and reporting inside HubSpot.
- Strong hands-on skills: HTML/CSS (able to code an email template from scratch) and HubL, including conditionals and dynamic logic.
- Experience working with custom objects and association labels in HubSpot.
- A track record of building complex, branching workflows — not just simple sequences.
- A technical, data-first approach to marketing.
- Comfort presenting to anyone from an analyst to the C-suite.
- Great project management instincts — able to juggle multiple priorities without dropping the ball.
- All positions must adhere to standard BSA/AML policies, procedures, and processes. Employees must demonstrate awareness of business functions and how business decisions affect financial and/or non-financial work results.
Nice To Haves
- Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
- HubSpot, Google Ads, or Google Analytics certifications are a strong plus.
- SEO know-how and familiarity with GDPR/CAN-SPAM compliance are a plus.
Responsibilities
- Build, code, and optimize emails and complex multi-step workflows using HubL, conditionals, custom objects, and branching logic.
- Build and maintain landing pages, forms, and site content in HubSpot CMS, ensuring SEO, mobile responsiveness, and brand consistency.
- Build and maintain HubDB tables to power dynamic website content and manage HubDB-driven page templates.
- Schedule, publish, and report on organic social media content through HubSpot’s social tools.
- Run marketing campaigns end-to-end, from build through launch and post-campaign analysis, and manage lead flow and lifecycle stages.
- Build HubSpot dashboards, track performance, and turn data into actionable recommendations for stakeholders at all levels.
- Champion new HubSpot features across the team and create the training materials and documentation that make adoption stick.
- Partner with content, design, and growth leadership; this role is responsible for technical build, QA, and optimization.
Benefits
- Competitive salary and benefits package including 401K with 6% match
- Paid Time Off, Wellness Time & Paid Federal holidays
- Opportunities for professional development and career growth with exposure to mentorship from the executive team.
- A collaborative and inclusive work environment
- High Performance Culture that specializes in training to sharpen and expand skills brought to USALLIANCE.
- Annual corporate bonus
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
High school or GED
