Marketing Generalist

Learntastic•, AL

4d•Remote

About The Position

LearnTastic is seeking a versatile Marketing Generalist comfortable with a variety of tasks including website updates, Salesforce campaign management, analytics reporting, and design asset creation. This role is ideal for an individual with 1-3 years of marketing experience looking to grow into a broader strategic role while maintaining hands-on execution. The position involves routine updates to company websites using WordPress, supporting email marketing and campaign execution via Salesforce Marketing Cloud Account Engagement (MCAE/Pardot), managing Salesforce CRM data, designing marketing collateral with Adobe Creative Suite, building PowerPoint presentations, monitoring performance with Google Analytics, assisting with paid digital campaigns, and supporting broader marketing functions like content creation and event coordination. The role requires collaboration with sales, leadership, and other departments to align marketing efforts with business goals, as well as social media posting and monitoring.

Requirements

1–3 years of marketing experience (internships count)
Hands-on experience editing websites in WordPress
Working knowledge of Salesforce CRM and Salesforce MCAE / Pardot
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Strong PowerPoint skills — building clean, professional, on-brand decks
Familiarity with Google Analytics and Google Ads
Understanding of core marketing principles: campaigns, segmentation, content strategy, basic SEO
Strong attention to detail and comfort managing multiple projects at once
Clear written and verbal communication skills

Nice To Haves

Experience in a B2B or manufacturing/industrial marketing environment
Basic HTML/CSS knowledge for email or web tweaks
Elementor or page-builder experience within WordPress
Experience supporting multi-brand or multi-entity marketing efforts

Responsibilities

Make routine updates and edits to company websites (content, images, basic layout changes) in WordPress
Support email marketing and campaign execution using Salesforce Marketing Cloud Account Engagement (MCAE / Pardot), including building emails, landing pages, forms, and automation workflows
Manage and update records, leads, and campaign data within Salesforce CRM
Design marketing collateral (social graphics, one-pagers, presentations, email templates) using the Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Build and format PowerPoint presentations for sales, leadership, and internal use
Monitor and report on website and campaign performance using Google Analytics
Assist with paid digital campaigns (Google Ads, social ads), including basic setup, monitoring, and reporting
Support broader marketing functions: content creation, brand consistency, sales enablement materials, internal communications, and event coordination
Collaborate with sales, leadership, and other departments to align marketing efforts with business goals
Social Media Posting and Monitoring