Marketing Functional Consultant

Capgemini•New York, NY

2d•$86,129 - $127,189

About The Position

The Marketing Functional Consultant serves as a bridge between business stakeholders and technical teams, translating marketing and customer engagement requirements into Salesforce Marketing Cloud (SFMC) solutions. The role gathers requirements, defines campaign and customer journey processes, supports user adoption, and helps ensure successful delivery of SFMC initiatives. The consultant works with stakeholders and delivery teams throughout solution definition, implementation, testing, deployment, and post-implementation support. The position also supports training and change management, documents business processes and system interactions, and identifies opportunities to improve marketing operations. Capgemini describes itself as a global business and technology transformation partner with approximately 340,000 team members in more than 50 countries. The company says it supports digital and sustainable transformation and aims to create a more inclusive world.

Requirements

Strong understanding of Salesforce Marketing Cloud modules, including Journey Builder, Email Studio, Contact Builder, and Automation Studio.
Experience in requirements gathering, business process mapping, and stakeholder management.
Ability to translate business needs into functional and technical requirements.
Experience creating user stories, acceptance criteria, process flows, and functional documentation.
Knowledge of customer lifecycle marketing, campaign management, and personalization strategies.
Strong communication, presentation, and workshop facilitation skills.
Familiarity with Agile delivery methodologies and tools such as Jira or Azure DevOps.
3+ to 7+ years of experience as a Business Analyst, CRM Consultant, or Marketing Technology Consultant.
Experience working on Salesforce Marketing Cloud implementations and enhancements.

Nice To Haves

Exposure to digital marketing, customer engagement platforms, and marketing automation solutions.
Salesforce Marketing Cloud Email Specialist certification.
Salesforce Marketing Cloud Administrator certification.
Salesforce Business Analyst certification.
Agile/Scrum certification.

Responsibilities

Gather, analyze, and translate business requirements into Salesforce Marketing Cloud functional requirements and solution specifications.
Collaborate with stakeholders to define customer journeys, campaign workflows, segmentation strategies, and marketing processes.
Create and manage user stories, business requirements documents, functional specifications, and acceptance criteria.
Facilitate discovery sessions, stakeholder workshops, and solution review meetings.
Work with architects, developers, and QA teams to ensure requirements are accurately implemented.
Support User Acceptance Testing by preparing test scenarios, coordinating testing activities, and validating business outcomes.
Drive user training, change management, and adoption initiatives for SFMC solutions.
Document business processes, workflows, data requirements, and system interactions.
Identify process improvement opportunities and recommend optimized marketing operations.
Ensure delivered solutions align with business objectives, customer experience goals, and platform capabilities.
Provide support during deployment, hypercare, and post-implementation phases.

Benefits

Paid time off, with vacation of 12–25 days depending on employee grade, plus company-paid holidays, personal days, and sick leave.
Medical, dental, and vision coverage, or provincial healthcare coordination in Canada.
Retirement savings plans, such as 401(k) in the U.S. or RRSP in Canada.
Life and disability insurance.
Employee assistance programs.
Other benefits according to local policy and eligibility.
The role may be eligible for variable incentives, bonuses, or commissions, depending on the position and applicable laws.

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