Marketing Field Engagement Manager, AVP

Barclays•Texas, TX

3d•Remote

About The Position

The purpose of the role is to develop, implement, and manage marketing strategies through direct interactions with partners and their employees. This includes establishing campaign budgets, monitoring performance metrics, and implementing data-driven optimizations to improve ROI. The Assistant Vice President (AVP) will advise and influence decision-making, contribute to policy development, and take responsibility for operational effectiveness. They will collaborate closely with other functions/business divisions, lead a team performing complex tasks, and set objectives and coach employees. For an individual contributor, they will lead collaborative assignments and guide team members, identify new directions for assignments and/or projects, and consult on complex issues. They will identify ways to mitigate risk and develop new policies/procedures. This role involves performing work closely related to other areas, requiring an understanding of how areas coordinate and contribute to organizational objectives. They will collaborate with other areas of work for business-aligned support and engage in complex analysis of data from multiple sources to solve problems creatively and effectively. They will communicate complex information and influence or convince stakeholders to achieve outcomes. All colleagues are expected to demonstrate the Barclays Values and Mindset.

Requirements

Experience in customer-facing roles within industries such as airlines, hospitality, financial services, partnerships, customer service, or relationship field.
Ability to represent a brand and build considerable external relationships.
Ability and willingness to travel approximately 75% of the time.
Experience operating effectively in a highly travel-intensive, field-based environment.
Ample interpersonal and presentation skills.
Experience coordinating external partners, delivering in-person training sessions, facilitating field education programs, and building trusted relationships with diverse stakeholders.
Experience guiding programs, operational processes, compliance requirements, and field-level risks while identifying issues and implementing effective solutions.
Organizational skills with experience planning events, preparing performance reports and recaps, deploying marketing materials, guiding promotions, and executing engagement or incentive programs.
Proficiency with Microsoft Office tools, including PowerPoint, Excel, and Outlook.

Nice To Haves

Highly outgoing, personable, and comfortable engaging diverse groups.
Good communication skills, including navigating difficult conversations.
Optimistic, energetic, and adaptable in fast-paced field environments.
Relationship-oriented with the ability to build trust and rapport quickly.

Responsibilities

Development and implementation of marketing strategies for face-to-face channels, including bank branches, partner physical locations, and other physical locations.
Identification of target audiences and establishment of campaign objectives.
Management of marketing campaigns across face-to-face channels, including development of training materials, promotional materials, and coordination with partners and their employees.
Analysis of campaign performance of face-to-face initiatives and preparation of regular reports.
Enhancement of the customer experience within face-to-face channels to streamline processes and optimize the physical environment.
Management of performance marketing budget for face-to-face channels, including monitoring costs, negotiating contracts, and optimizing spending.
Evaluation of market research and competitive analysis to identify industry trends, consumer behavior, and competitive positioning.
Serve as the primary Barclays representative in the field, driving engagement with flight attendants and airline partners.
Deliver in-person training sessions, educational programs, presentations, and ongoing support to ensure partner credit card programs, promotions, and incentives are effectively communicated and executed.
Build and maintain relationships with airline partners and external stakeholders.
Serve as a key point of contact for partner feedback, operational complexities, and field-level risks.
Support regional and national partner events, conferences, and training sessions.
Deploy marketing materials and drive awareness, adoption, and engagement of Barclays card programs.
Provide visit recaps, performance updates, and actionable insights.
Manage multiple priorities in a remote environment.
Coordinate schedules, communications, expenses, and administrative requirements associated with frequent travel.