Marketing Expert

Weekday AI

8d•$80 - $150•Remote

About The Position

We are seeking experienced marketing and advertising professionals to contribute to a research initiative focused on evaluating how effectively advanced AI systems perform real-world marketing work. In this role, you will use your professional marketing expertise to define what high-quality work looks like. Rather than simply producing marketing deliverables, you will create task-specific evaluation criteria, assess AI-generated and human work samples, and provide rigorous, well-reasoned written justifications for your assessments. Your industry experience will help establish practical standards for evaluating marketing strategy, creative quality, brand thinking, messaging, and campaign development.

Requirements

5+ years of professional experience in marketing, advertising, brand strategy, or a closely related field.
Experience as a Creative Director, Account Lead, Brand Strategist, Marketing Leader, or similar professional.
Background at leading global creative agencies or in senior brand/marketing roles at established consumer-facing companies.
Strong understanding of the day-to-day marketing craft, including: Developing and evaluating creative briefs, Campaign strategy and development across multiple channels, Brand positioning, Messaging strategy, Creative concept evaluation, Connecting creative work to business objectives.
Ability to critically evaluate marketing work against a brief, target audience, brand strategy, and measurable business objective.
Exceptional written communication skills, with the ability to clearly explain why a marketing deliverable meets or falls short of professional standards.
Highly detail-oriented, consistent, and comfortable having professional judgment reviewed and calibrated against experienced peers.

Nice To Haves

Prior experience with AI training, model evaluation, human-data projects, or AI-assisted workflows is a strong plus.
Specialized experience in media planning, media buying, or marketing measurement is not required for this opportunity.

Responsibilities

Develop precise, task-specific grading criteria for real-world marketing deliverables, including: Creative briefs, Campaign concepts and presentations, Brand positioning and messaging frameworks, Advertising copy and scripts, Integrated marketing campaign plans, Client-ready presentations.
Evaluate AI-generated and human-produced marketing work against defined criteria and provide detailed written justifications for each assessment.
Assess whether creative and strategic work effectively addresses the original brief, target audience, brand objectives, and business goals.
Apply consistent, evidence-based judgment to ensure evaluation results are reproducible and defensible.
Identify strengths, weaknesses, inconsistencies, and gaps in marketing strategies and creative outputs.
Incorporate structured feedback from senior reviewers and continuously refine evaluation frameworks.
Translate practical marketing judgment into clear, structured criteria that can be consistently applied across different projects and deliverables.