Marketing Executive

Smedley Group•Dallas, TX

4d•Hybrid

About The Position

FAT Karting League (FKL) is a global arrive-and-drive electric karting league for drivers aged 5–17. Founded by former Ferrari F1 engineer Rob Smedley, FKL is building a new generation of motorsport that puts talent, development and competition first. As a growing organization, FKL is expanding into other areas of motorsport and creating opportunities for individuals who want to grow with the business and develop their careers as the company scales. FKL is looking for driven individuals who thrive in fast-paced, energetic settings, take pride in high standards, and are motivated by responsibility, progression, and being part of something that’s moving forward. With regions across the UK, US and Germany, FKL is growing quickly and building a brand that sits at the intersection of motorsport, technology, competition and youth development. The company combines a commercial focus with high standards, ownership, and a clear drive for performance. The environment is dynamic, hands-on, and built for people who are hungry to grow, take responsibility, and help shape a business that’s still being written. FKL is looking for individuals who are motivated by progress, comfortable in a fast-moving, evolving environment, and ready to play a meaningful role in a group that values initiative, teamwork, and continuous improvement. This role is for a smart, creative, and commercially minded Marketing Executive to join the team and help grow FAT Karting League. This is a broad, hands-on marketing role covering social media, email, content, design, community, partnerships, and analysis. The ideal candidate will understand what looks good, what sounds right, what makes people click, and what makes them care. They will be able to write strong copy, spot a good idea, understand an audience, and analyze performance data to determine future strategies. The Marketing Executive will help tell the story of FKL, from the racing and competition to the drivers, parents, coaches, teams, partners, and personalities behind the brand. They will create campaigns, develop content, and use learnings to continually improve how the business is marketed.

Requirements

Around two years’ relevant experience
Strong copywriting and messaging skills
A good eye for creative, design and what looks good
Experience with tools such as Canva and Figma
Comfortable working with email marketing platforms (preferably HubSpot)
Strong understanding of social media and current content trends
An eye for good storytelling and the ability to turn everyday activity into engaging content
Intelligent, commercially aware and analytical, with a genuine interest in understanding what works and why
Able to look at performance data and turn it into practical marketing decisions
Organized, proactive and able to manage multiple campaigns and deadlines

Responsibilities

Manage and post content across three social accounts
Plan content around events, local activity, campaigns, and wider brand moments
Create and develop engaging social content, including graphics and campaign creative
Write strong, engaging social copy, captions, and CTAs
Tell the stories behind FKL and showcase the faces, personalities, and experiences within the league
Stay on top of social trends, formats, and conversations and identify opportunities for the brand
Build content plans based on business activities and what is performing well
Understand why certain content performs and use those learnings to improve future content
Attend selected UK events to help capture content and identify stories and moments worth sharing
Work with event teams to brief them on the content needed when not present in person
Identify stories, people, and moments worth highlighting before, during, and after events
Turn event activity into social content, email campaigns, and wider marketing assets
Help build a strong library of authentic FKL photography and video
Plan and execute around four designed email campaigns per week
Write engaging email copy and develop clear, effective campaign messaging
Build campaigns around events, offers, local activity, and customer journeys
Set up and monitor automated emails
Test different messaging, creative, and approaches
Analyze email performance and use it to improve future campaigns
Use email to tell stories, build the brand, and drive action
Create graphics and creative assets for social, email, and advertising
Design physical marketing materials, including event signage, flyers, promotional materials, and campaign assets
Adapt messaging and creative for different audiences and channels
Maintain consistency with FKL's visual identity and brand guidelines
Actively engage with the community across social channels
Respond to comments, questions, and conversations
Identify and highlight relevant influencers, drivers, creators, and partnerships
Help showcase partners and the people contributing to the FKL community
Identify opportunities to amplify great stories, relationships, and content
Look for opportunities to build the FKL brand through relevant people, communities, and partnerships