Marketing Executive

Smedley Group•Indianapolis, IN

5d•Hybrid

About The Position

FAT Karting League (FKL) is a global electric karting league for drivers aged 5–17, founded by former Ferrari F1 engineer Rob Smedley. FKL is expanding into other areas of motorsport and is seeking driven individuals to grow with the business. The organization values fast-paced, energetic settings, high standards, responsibility, progression, and teamwork. FKL operates in the UK, US, and Germany, aiming to build a brand at the intersection of motorsport, technology, competition, and youth development. The company culture emphasizes commercial focus, high standards, ownership, and a drive for performance in a dynamic, hands-on environment for those eager to grow and shape the business. They are looking for individuals motivated by progress, comfortable in an evolving environment, and ready to contribute meaningfully to a team that values initiative, teamwork, and continuous improvement.

Requirements

Around two years of relevant experience.
Strong copywriting and messaging skills.
A good eye for creative, design, and aesthetics.
Experience with tools such as Canva and Figma.
Comfortable working with email marketing platforms (preferably HubSpot).
Strong understanding of social media and current content trends.
An eye for good storytelling and the ability to turn everyday activity into engaging content.
Intelligent, commercially aware, and analytical, with a genuine interest in understanding what works and why.
Able to look at performance data and turn it into practical marketing decisions.
Organized, proactive, and able to manage multiple campaigns and deadlines.

Responsibilities

Manage and post content across three social accounts.
Plan content around events, local activity, campaigns, and wider brand moments.
Create and develop engaging social content, including graphics and campaign creative.
Write strong, engaging social copy, captions, and CTAs.
Tell the stories behind FKL and showcase the faces, personalities, and experiences within the league.
Stay on top of social trends, formats, and conversations and identify opportunities for the brand.
Build content plans based on business activities and performance data.
Understand content performance and use learnings to improve future content.
Attend selected UK events to capture content and identify stories.
Work with event teams to brief them on content capture when not present.
Identify stories, people, and moments worth highlighting before, during, and after events.
Transform event activity into social content, email campaigns, and marketing assets.
Help build a strong library of authentic FKL photography and video.
Plan and execute approximately four designed email campaigns per week.
Write engaging email copy and develop clear, effective campaign messaging.
Build campaigns around events, offers, local activity, and customer journeys.
Set up and monitor automated emails.
Test different messaging, creative, and approaches.
Analyze email performance and use it to improve future campaigns.
Use email to tell stories, build the brand, and drive action.
Create graphics and creative assets for social, email, and advertising.
Design physical marketing materials, including event signage, flyers, promotional materials, and campaign assets.
Adapt messaging and creative for different audiences and channels.
Maintain consistency with FKL's visual identity and brand guidelines.
Actively engage with the community across social channels.
Respond to comments, questions, and conversations.
Identify and highlight relevant influencers, drivers, creators, and partnerships.
Help showcase partners and contributors to the FKL community.
Identify opportunities to amplify great stories, relationships, and content.
Look for opportunities to build the FKL brand through relevant people, communities, and partnerships.