Marketing Executive / Business Development Manager

AltaPointe Health•Mobile, AL

About The Position

This role is responsible for marketing services to businesses, hospitals, health care providers, mental health professionals, and community agencies in Southern Alabama, specifically the Montgomery to Mobile region. The position involves liaising with stakeholders, arranging educational seminars on mental health and substance abuse, conducting in-service training, managing conference representation, and working with the Access to Care Department to ensure admission and billing requirements are met. The role also focuses on communicating with target audiences, managing customers, proactively seeking new business opportunities, maintaining awareness of territory assignments for rapid response, and understanding facility contracts with payor sources. Regular review of territory assignments for efficiency and effectiveness is expected, along with meeting contact/visit/admission quotas. The position is responsible for leading efforts to develop referring relationships and maintaining accurate reports on referral tracking and admissions. Monthly and quarterly reports on statistical data, admissions, marketing, business development goals, and budget requirements are to be provided to Hospital Administration. The role actively works to meet customer needs, foster long-term client retention, and survey referral sources for quality assurance. Ensuring adequate marketing materials and collaborating with various departments and community providers are key aspects. Adherence to professional codes of conduct, effective distribution of marketing materials, and monitoring competitor activity are also required. The role works with the Public Relations Department to maintain and create marketing materials and orders them as needed.

Requirements

Bachelors degree in a health care related field, ADN or RN nursing degree, psychology degree, communications degree and/or mental health related field.
Minimum of five years’ experience in medical/mental health care field and/or marketing/sales experience with knowledge of business development techniques.
Vision, commitment, leadership, creativity and the ability to make difficult decisions in a dynamic environment.
Excellent written and oral communication skills.
Ability to prepare and present presentations in a clear, concise, and effective manner.
Development skills.
Excellent multitasking and organizational skills.
Ability to establish priorities, plan, develop, implement, and distribute marketing materials.
Broad knowledge of the mental health field with working knowledge of related programs, resources, and providers.

Responsibilities

Market services to businesses, hospitals, health care, mental health professionals, and community agencies in Southern Alabama from Montgomery to Mobile region.
Liaise and network with a range of stakeholders including customers, colleagues, suppliers, and partner organizations.
Arrange training seminars, utilizing internal and external resources, to educate doctors, nurses, counselors, social workers, EAPs, and other interested parties on mental health and substance abuse issues.
Conduct in-service training and/or briefings for professional and semi-professional groups with the ability to refer patients to AHS Hospital(s).
Pursue relevant conference sponsorships and manage conference representation.
Work directly with the Access to Care Department and clients to ensure all admission and billing requirements are met.
Communicate with target audiences and manage customers.
Proactively seek out and respond to requests and inquiries from a variety of community resources for new business.
Maintain constant awareness of territory assignments and marketing rep daily assignments (locations) to ensure rapid response to any special needs, particularly related to service recovery.
Demonstrate an on-going awareness and understanding of the facility’s contracts with all payor sources (commercial, managed care, managed Medicaid, federal, state, local).
Review territory assignments periodically to ensure most efficient use of human resources and effective marketing strategies.
Maintain a territory that includes, but is not limited to, most local area referring sources.
Meet any required quota for contacts/visits/admissions.
Educate, lead, and coordinate the organization’s efforts to effectively communicate and develop referring relationships (i.e., community liaison).
Maintain accurate reports on referral tracking and admissions.
Provide Hospital Administration with Monthly Intake and Admissions Reports covering statistical data and information affecting admissions and marketing.
Provide Hospital Administration with Quarterly / Seasonal Plans covering business development goals and budget requirements for the appropriate quarter.
Actively execute tasks to meet customer needs and expectations and work towards long-term client retention as well as new business opportunities.
Survey referral sources in the various marketing areas for quality assurance.
Ensure sufficient marketing materials to adequately represent AHS Hospital(s) (printed materials, novelty items, etc.).
Collaborate regularly with Department, Center, AHS hospital staff, and community providers to coordinate and facilitate care and follow up on referrals.
Adhere to professional code of conduct.
Arrange effective distribution of marketing materials.
Monitor competitor activity.
Work with the Public Relations Department to keep marketing materials current and create new materials as needed.
Order marketing materials and PR materials as needed.
Seek supervision and consultation as needed.
Accept and employ suggestions for improvement.
Actively work to enhance professional growth.
Document in a timely fashion per AltaPointe policies.
Document in a clear, legible, and concise manner.
Document accounts, contacts, and daily notes in Sales Force (building referral database).
Exhibit courteous and respectful attitudes towards consumers, visitors, and co-workers.
Treat consumers with care, dignity, and respect.
Respect consumers’ privacy and confidentiality.
Be pleasant and cooperative with others, including consumers and co-workers.
Assist consumers and visitors as needed.
Ensure personal values do not inhibit ability to relate and care for consumers.
Be sensitive to the consumers’ needs, expectations, and individual differences.
Actively participate in Performance Improvement and UM/UR committees.
Actively participate in AltaPointe committees as assigned.
Complete assigned tasks in a timely manner.
Access appropriate community resources according to consumers’ needs.
Follow AltaPointe policies and procedures.
Maintain current license and requirements for renewals and certifications, if applicable.