Marketing Execution Expert

SAP•New York, NY

7d•$247,000 - $420,000•Hybrid

About The Position

SAP America, Inc. seeks a Marketing Execution Expert at our New York, NY location to drive marketing activities across the customer lifecycle, product portfolio, segment, and channel. This role involves gathering market insights, understanding target audiences, and developing marketing plans and content to achieve business objectives. The expert will manage the execution of integrated marketing programs through various channels, align with business stakeholders, and optimize efforts with different routes to market. Guidance on execution best practices and budget management is also expected.

Requirements

Bachelor’s degree or foreign equivalent in Business Administration, Marketing, Public Relations, or a related field of study and seven (7) years of progressive post-baccalaureate experience in the job offered or related occupation. Alternatively, a Master’s degree or foreign equivalent in Business Administration, Marketing, Public Relations, or a related field of study and five (5) years of experience in the job offered or related occupation.
Five (5) years of experience in Strategic Marketing Planning.
Five (5) years of experience in Integrated Campaign Development (Digital, Social, Events, PR) including budget responsibility.
Five (5) years of experience in Brand Positioning and Messaging Strategy.
Five (5) years of experience in Start-up incubation, SAP processes for new product launches.
Five (5) years of experience in Sales Enablement & Go-to-Market Content.
Five (5) years of experience in Understanding of Software and Technology Industry including Enterprise Software and SaaS.
One (1) year of experience in Customer Engagements and Content Development for Industry Experience Centers and Demos.
One (1) year of experience in Digital Transformation and Customer Co-Innovation Projects for Retail and Consumer Industry.

Responsibilities

Drive marketing activities across the customer lifecycle, product portfolio, segment, and channel.
Gather and synthesize market insights and company objectives.
Understand and define the target audience and its preferences, needs, and challenges.
Build relevant programs to develop new opportunities to expand SAP market share or reach new audiences.
Translate strategy and business objectives into effective marketing plans, including programs and tactics.
Develop, build, tailor, and syndicate content for awareness, demand generation, opportunity acceleration, customer adoption and retention, and other strategic purposes.
Combine market and competitive insights, business objectives, knowledge of the SAP portfolio, and audience insights to develop messages and value propositions for integrated programs and campaigns.
Manage development and independently deliver integrated and valuable customer experience in marketing programs, tactics, and activities, through digital or physical channels or vehicles.
Align with business stakeholders in clearly defined projects to ensure successful orchestration and execution of marketing programs.
Plan and develop comprehensive plans on how to consider, leverage, and integrate efforts with different routes to market such as channels, ecosystem, and developers’ communities to optimize impact and reach of respective marketing programs.
Guide others and professionally advise execution teams on configuration, execution, and best practices.
Advise on or manage the execution of planned programs within targeted financial guidelines, define appropriate budget management and corresponding reporting.