Marketing & Events Specialist

Greenberg Traurig•Las Vegas, NV

3d•$69,000 - $76,000•Onsite

About The Position

Greenberg Traurig (GT), a global law firm with locations across the world in 15 countries, has an exciting employment opportunity for you. We offer competitive compensation and an excellent benefits package, along with the opportunity to work within an innovative and collaborative environment. Join our Team as a Marketing & Events Specialist in our Las Vegas office. We are seeking a professional who thrives in a fast-paced, deadline-driven environment. The ideal candidate possesses strong problem-solving and decision-making abilities, ensuring efficiency and accuracy in every task. With a dedicated work ethic and a can-do attitude, you will take initiative and approach challenges with confidence and resilience. Excellent communication skills are essential for collaborating effectively across teams and delivering exceptional client service. If you are someone who demonstrates initiative, adaptability, and innovation, we invite you to join our team. This role will be based in Las Vegas on an in-office basis, and reports to the Director of Marketing. The Marketing & Events Specialist is responsible for coordinating all aspects of client events in the Las Vegas office while maintaining the highest standards of client service and event execution. The specialist will assist with internal events as needed and will also coordinate firmwide events with minimal supervision. The Events Specialist will work closely with the Western regional marketing team and the firmwide events team, while working collaboratively with, and as an integral part of, the global marketing and business development team. In addition, the specialist will help enhance the firm's visibility in the Las Vegas market by coordinating sponsorships, cultivating relationships with community and industry organizations, supporting local business development initiatives, and assisting with the development of marketing, advertising, and social media content that promotes firm events, sponsorships, thought leadership, and community engagement.

Requirements

Bachelor's Degree required
Minimum of 4-5 years of hands-on event planning experience
High proficiency with Windows-based software and Microsoft Word, PowerPoint, Excel and Outlook required
Familiarity with webinar platforms (Zoom, GoTo Webinar, Teams, etc.).
Demonstrates a basic understanding of artificial intelligence (AI), including core capabilities, limitations, and importance of data privacy, accuracy, verification, and ethical considerations within a professional services environment, and willingness to grow knowledge of AI platforms
Proactive approach to learning and adapting to emerging AI and related technologies and contributes to a culture of innovation
Self-starter and team player, able to accept direction while working independently
Excellent prioritization and time management skills
Outstanding interpersonal and communication skills, both written and verbal
Strong relationship-building skills and the ability to represent the firm effectively with clients, community organizations, vendors, and business partners
Flexibility and adaptability in a fast-paced environment
Strong client-first work ethic
Ability to remain calm under pressure
Ability to effectively interface with all levels of personnel within the organization and with external clients, community leaders, and business partners
Attention to detail
Ability to learn quickly; strong critical thinking skills are essential
Tech-savvy with the ability to learn new programs and systems with ease
Familiarity with social media platforms, digital marketing tools, and basic graphic/content creation principles

Nice To Haves

Experience in a law firm, professional services, hospitality, corporate events, or business development environment preferred
Demonstrated experience coordinating sponsorships, community engagement activities, or client-facing marketing initiatives preferred
Experience creating or coordinating social media content, digital advertising, or marketing collateral is a plus

Responsibilities

Plans, implements, and executes all aspects of marketing and business development events (webinars, in-person events, and hybrid events)
Identifies and negotiates sponsorship opportunities, securing strategic benefits and favorable contract terms; delivers on contract obligations (speakers, signage, materials, giveaways, advertising placements, etc.)
Develops and maintains relationships with local business, charitable, civic, industry, and community organizations to identify strategic opportunities that enhance the firm's visibility and engagement in the Las Vegas market
Serves as a liaison with community organizations, trade associations, event partners, and sponsorship contacts to coordinate firm participation and ensure fulfillment of sponsorship and partnership commitments
Liaises with co-managing shareholders, attorneys, clients, vendors, community partners, and professional staff
Develops event strategy and identifies event goals in coordination with attorneys and office leadership
Identifies target audiences and outreach opportunities
Helps develop event messaging, including invitations, advertising copy, promotional materials, and follow-up communications
Identifies, negotiates with, and secures venues and other vendors while obtaining cost-effective pricing
Tracks and maintains event budgets
Adds events to the firm's event calendar
Drafts event write-ups, social media content, and promotional messaging highlighting firm events, sponsorships, community involvement, and client-facing initiatives for internal and external audiences
Creates and coordinates marketing assets related to events, sponsorships, and business development initiatives, including social media graphics, digital advertisements, signage, promotional materials, and other visual content collaboration with the firm's Creative Services team
Assists in developing and executing social media and digital marketing campaigns to promote events, sponsorships, community engagement initiatives, and attorney thought leadership.
Drafts invitations, advertisements, sponsorship materials, and event collateral in partnership with the Creative Services team
Uses event management software to distribute invitations, track RSVPs, and effectively communicate attendance updates to lead attorneys on a consistent basis
Interacts with firm clients when handling responses, greetings, or developing programs, including clients who are speakers, sponsors, or event partner
Coordinates with HR, Recruiting, and other departments to assist with internal events as needed.
Staffs events and schedules, supervises, and trains additional on-site event staff
Tracks inventory for promotional items and branded materials
Assists attorneys with client dinners in the Las Vegas area and other locations as needed, including venue selection, reservation management, and menu planning
Provides excellent client service to internal and external clients.
Assists with other projects as needed
Collaborates with marketing and other business professionals throughout the firm across functions and teams