Marketing Events Specialist

Zayo Group•Denver, CO

2d•$53,300 - $82,000

About The Position

Zayo is seeking an Event Specialist to manage the execution of Zayo’s annual event strategy and roadmap, including pre-event planning, on-site execution, and post-event follow-up. Zayo’s events range from large industry tradeshows to smaller, high-touch executive programs, all designed to drive new client acquisition, deepen customer relationships, and strengthen brand awareness. This role will help deliver consistent, distinctive experiences that align Zayo’s event initiatives with the company’s overall marketing and sales strategy. The Event Specialist will work cross-functionally to ensure events are strategically planned, flawlessly executed, and effectively measured.

Requirements

Three to five (3-5) years of enterprise event management experience.
Exceptional project management skills and experience, including managing multiple internal stakeholders, external creative agencies, events vendors, and international projects.
Ability to multitask and take the lead on planning several events simultaneously
Experience gaining the support from senior stakeholders
Independent, self-starter who can prioritize and drive deliverables to execution with minimal supervision.
Ability to work well under pressure, with tight deadlines
Familiarity with competitive event landscape
Marketing experience in a high-tech company/product/service strongly preferred
Skilled negotiator with proven experience finding creative ways to do more with less, and a track record of staying on budget.
Experience working in a fast-paced and highly cross-functional global organization

Responsibilities

Collaborate with cross-functional teams—including sales, marketing, operations, and product marketing—to ensure event strategies and experiences align with Zayo’s overall marketing and sales objectives
Develop and manage event plans that define goals, target audiences, messaging, and the end-to-end attendee journey
Support event and content strategies across business groups including product marketing, brand, customer marketing, sales, and field teams
Lead research on industry event trends and identify opportunities aligned with Zayo’s target customer profile
Establish, evaluate, and report on event success metrics to measure performance and impact
Partner with the events marketing team to refine best practices and standards for event planning, execution, and measurement
Coordinate with cross-functional teams to ensure positioning, messaging, goals, deliverables, and tactics are executed effectively before, during, and after each event
Develop strong post-event follow-up programs that integrate with broader marketing campaigns and help accelerate sales pipeline progression
Assist with global event reporting, including post-event surveys, performance recaps, and insights for continuous improvement
Create, manage, and reconcile event budgets to ensure financial accountability and efficiency
Establish feedback loops with internal stakeholders to continuously evaluate event effectiveness and optimize event strategy
Develop detailed timelines and manage cross-functional workstreams to ensure deliverables are completed on schedule