Marketing Events & Programs Specialist
About The Position
The Marketing Events and Programs Specialist leads the development and execution of integrated marketing initiatives across B2B and B2C channels, including events, sponsorships, dealer programs, public relations initiatives, and creative projects. This role helps drive brand visibility, ensures alignment with corporate objectives, and partners with cross-functional teams to deliver impactful, results-oriented initiatives. Responsibilities include leading B2B and B2C trade shows and events, managing sponsorship activations and contractual assets, overseeing creative and marketing projects from concept through execution, supporting channel marketing and co-branding programs, and assisting with public relations initiatives to drive brand awareness and engagement.
Requirements
- Bachelor’s degree required.
- 3–7 years of marketing experience required, including experience in event management, business strategy, and vendor negotiations.
- Demonstrated experience successfully managing projects from start to finish.
- Must be comfortable traveling approximately 25%–30% and willing to work some evenings and weekends as needed.
- Excellent Microsoft Excel, PowerPoint, Outlook, and Word skills.
- Strong analytical, problem-solving, and organizational skills.
- Ability to manage competing priorities, meet deadlines, and maintain high-quality standards.
Nice To Haves
- Experience in the automotive or tire industry preferred, but not required.
- Experience managing multiple clients and projects within an agency setting preferred.
Responsibilities
- Direct the planning and execution of the events calendar, ensuring contractual assets are fully leveraged to maximize brand exposure and stakeholder engagement.
- Maintain and monitor event budgets; collaborate with Marketing Operations to ensure timely payment processing and accurate documentation.
- Secure pre-approvals for all event-related services, ensuring fiscal responsibility and alignment with organizational objectives.
- Represent the organization at events, ensuring seamless execution and serving as the primary problem solver for real-time challenges. Proactively communicate with the sales team, collaborate closely with cross-functional teams, and coordinate with GHQ to maintain alignment and deliver a seamless event experience.
- Lead and support the development and execution of co-branded marketing initiatives with dealers, online retailers, OEM partners, and other strategic accounts. Coordinate creative assets, promotional campaigns, and partner communications to ensure brand consistency, strengthen partner relationships, and support business and sales objectives.
- Support sponsorship initiatives through the planning and execution of activation programs, management of event tickets and hospitality assets, coordination of creative deliverables, and tracking of contractual rights and benefits to maximize partnership value and brand exposure.
- Manage the development and execution of marketing and creative assets supporting events, sponsorships, and B2B and B2C campaigns. Coordinate timelines, stakeholder reviews, agency deliverables, and approvals to ensure projects are completed on time, within budget, and aligned with brand standards.
- Lead negotiations and manage direct interactions with external agencies, including overseeing the quoting and contracting process for event services.
- Develop and deliver event planning reports and post-event recaps to senior management, highlighting outcomes, key learnings, and actionable insights.
- Execute other responsibilities as assigned by leadership to support organizational goals.
Benefits
- Competitive health coverage
- 401(k) with match
- Paid time off
- Ten paid holidays per year
- Employee discounts on tires
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
