Marketing Events & Partnerships
About The Position
Kintsugi is revolutionizing sales tax automation with our AI-powered platform designed specifically for e-commerce and SaaS businesses. Our solution reduces tax preparation time by 75% and cuts compliance costs by 50%, allowing finance teams to focus on strategic initiatives rather than routine calculations. As we continue to grow and disrupt the tax automation space, we're looking for a talented Marketing Events & Partnerships Manager to expand our market presence and drive qualified leads through strategic events and partnerships. The Marketing Events & Partnerships role will develop and execute Kintsugi's events strategy and partnership program to accelerate growth in our key target markets: e-commerce, SaaS, and multi-entity businesses. This role will focus on creating meaningful connections with potential customers at their critical buying moments, while building a robust partner ecosystem that extends our market reach.
Requirements
- 5+ years of experience in B2B marketing, with specific focus on events management and/or partnership development
- Proven track record of executing successful events that drive measurable pipeline
- Experience in SaaS, fintech, e-commerce, or tax/accounting technology sectors
- Strong project management skills with ability to manage multiple initiatives simultaneously
- Excellent communication and relationship-building abilities
- Data-driven approach to measuring event and partnership ROI
- Bachelor's degree in Marketing, Business, or related field
Nice To Haves
- Experience marketing to finance professionals, e-commerce managers, or tax professionals
- Knowledge of sales tax compliance or financial regulatory landscape
- Familiarity with e-commerce platforms (Shopify, Amazon) and financial systems (QuickBooks, NetSuite)
- Experience with partner marketing programs and channel development
- HubSpot and/or Salesforce experience
Responsibilities
- Lead planning and execution of Kintsugi's presence at industry events targeting e-commerce, SaaS, finance, and tax professionals
- Identify and secure speaking opportunities at conferences where our target audience (CFOs, Controllers, E-commerce Managers, CTOs)
- Develop event-specific marketing materials that address industry pain points ("manually doing 30 filings a month," "Avalara fatigue," "unpredictable pricing")
- Organize and host webinars, virtual roundtables, and customer education sessions focused on key buying triggers (nexus thresholds, international expansion, tech stack migrations)
- Track and report on event ROI, lead quality, and pipeline impact
- Build relationships with influencers and tax communities
- Manage partnership marketing campaigns, including content creation, webinars, and joint promotional activities
- Identify and pursue partnership opportunities that align with our expansion into Canadian and EU markets
- Work closely with Sales to ensure event and partnership activities generate qualified leads
- Collaborate with Product Marketing to ensure messaging consistency across all channels
- Partner with Content Marketing to develop industry-specific materials that address segment pain points
- Support Demand Generation efforts with insights from customer interactions at events
- Provide input on ICP refinement based on prospect engagement at events
Benefits
- Competitive salary and benefits package
- Remote-friendly with flexible work arrangements
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
