Marketing Events Manager

TouchCareStamford, CT
Onsite

About The Position

TouchCare is a healthcare concierge service dedicated to simplifying the complexities of health insurance and the healthcare system. By assigning each member a personal assistant, TouchCare helps resolve billing issues, coordinate with providers, and save individuals time and money. Committed to providing a healthier understanding of healthcare, TouchCare makes navigating healthcare more convenient and stress-free for its users. TouchCare is looking for a highly organized and results-driven Marketing Events Manager. This is an ideal role for someone who thrives in both strategic planning and hands-on execution. You will own the planning and execution of virtual and in-person events that drive brand awareness, pipeline growth, and client engagement. Reporting to the Marketing Director, this role owns the strategy, development, and execution of TouchCare’s event program as a core marketing and growth channel. This role is responsible for bringing the TouchCare brand to life through high-impact virtual and in-person experiences that drive engagement, generate pipeline, and strengthen relationships with brokers, employers, partners, and members. This individual will build and execute both TouchCare-owned and partner-driven events from concept through completion—owning content direction, audience strategy, logistics, and performance. They will work cross-functionally with marketing, partnerships, product, and operations teams to ensure seamless execution, while maintaining full ownership of timelines, deliverables, and results. This is a unique opportunity to get a front-row seat at a high-growth startup. You will work alongside experienced operators in a B2B environment on a mission-driven product—and play a key role in building a scalable events strategy that supports company growth.

Requirements

  • 5+ years of experience in event marketing, field marketing, or event management
  • Experience planning and executing both virtual and in-person events corporate events
  • Strong project management and organizational skills with attention to detail
  • Experience working cross-functionally with marketing, sales, and external partners
  • Ability to manage vendors, budgets, and timelines effectively
  • Strong communication skills and ability to manage multiple stakeholders
  • Data-driven mindset with experience measuring event ROI and performance
  • Comfortable working in a fast-paced, high-growth environment

Nice To Haves

  • B2B preferred
  • Experience in healthcare, benefits, or HR tech is a plus

Responsibilities

  • Own the strategy, planning, and execution of TouchCare’s event portfolio (virtual and in-person), including both owned and partner-driven events
  • Conceptualize and build TouchCare-owned events from the ground up, including: Event themes and content direction, Target audience definition (brokers, employers, members, partners), Format selection (webinars, panels, roundtables, in-person events)
  • Develop event plans aligned with marketing and growth goals (lead generation, engagement, brand awareness)
  • Manage all event logistics (hotels, venues, restaurants), including timelines, vendors, platforms, run-of-show, and day-of coordination
  • Own end-to-end execution of events from planning through post-event follow-up
  • Coordinate with internal teams (content, design, ops) to develop and deliver all event materials (emails, landing pages, decks, promotional assets)
  • Own all deadlines, submissions, and deliverables across internal and external stakeholders
  • Identify, recruit, and secure speakers, panelists, and guests aligned with event goals
  • Prepare and brief speakers to ensure high-quality, cohesive content and delivery
  • Manage relationships with partners involved in co-hosted or sponsored events
  • Partner with marketing to drive event promotion across channels (email, social, partnerships)
  • Define target audiences and support registration strategy and messaging
  • Own post-event follow-up strategy in partnership with lifecycle and revenue operations teams
  • Track and report on event performance, including: Attendance and registration rates, Leads generated, Conversion to pipeline/opportunities, Engagement metrics, Event costs and ROI
  • Analyze results and provide recommendations to improve future events and overall impact
  • Manage multiple events simultaneously in a fast-paced environment

Benefits

  • supportive health care
  • unlimited PTO
  • generous parental leave
  • Professional Growth: Gain exposure to diverse accounting functions and portfolio company management.
  • Collaborative Environment: Work closely with a supportive team that values your contribution.
  • Fast-Paced & Rewarding: No two days are the same in our deadline-driven, high-energy office.
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