Marketing Events Manager 3

Behavox•Montreal, QC

9d•Hybrid

About The Position

As a Marketing Events Manager 3, you will lead the strategy, planning, execution and optimisation of global third-party and company-owned events that drive pipeline growth, accelerate revenue and strengthen brand authority. Reporting to the Head of Marketing Programmes (Events), this role operates with significant autonomy and contributes directly to regional and global marketing strategy. This is not a purely executional position; it requires strong commercial judgement, cross-functional leadership and a clear focus on measurable business impact. You will own the strategic development of Behavox’s event portfolio by researching, evaluating and prioritising industry conferences and sponsorship opportunities aligned to our ideal customer profile and revenue objectives. You will build and manage annual and quarterly event roadmaps tied to pipeline targets, while forecasting and controlling budgets to ensure maximum return on investment. In addition to third-party events, you will design and scale company owned experiences, including executive roundtables, client forums and flagship gatherings. These initiatives will strengthen customer engagement, elevate brand perception and create differentiated market positioning. You will be responsible for building scalable playbooks that ensure repeatable success across regions. This role also serves as a central connector across Marketing, Sales, Product Marketing, Customer Success, Finance, Legal and Leadership. You will align messaging, coordinate activation strategies, manage vendor relationships and ensure seamless execution from pre-event planning through to post-event follow-up. Establishing clear success metrics - including meetings secured, MQLs, SQLs, pipeline influence and revenue attribution - will be critical, as will continuously analysing performance data to refine and optimise strategy. Global travel will be required as necessary to support high-impact initiatives.

Requirements

Global B2B event planning and execution within enterprise SaaS, fintech, or high-growth technology environments.
Revenue marketing strategy, including pipeline generation, acceleration, and attribution modelling.
Event operations management, including logistics planning, vendor oversight, and risk mitigation.
Commercial contract negotiation, budget forecasting, and financial management for multi-region initiatives.
Cross-functional stakeholder management within complex, matrixed organisations.

Responsibilities

Independently plans and delivers complex global events end-to-end within a team structure, managing timelines, logistics, vendors, and stakeholders.
Develops and executes event strategies aligned to pipeline and revenue targets, ensuring measurable ROI.
Negotiates and manages event and vendor contracts while maintaining budget control and cost efficiency.
Designs and implements structured activation plans (pre-event, on-site, post-event) to maximise pipeline creation and acceleration.
Produces detailed performance reporting and post-event analysis to continuously optimise strategy and execution.