Marketing Events Manager

GRF CPAs & Advisors•Bethesda, MD

3d•Hybrid

About The Position

The Events Manager is an experienced member of the marketing team who is stepping into a more strategic, senior-facing role. Building on proven ability to execute events, this role increasingly focuses on shaping the firm’s overall event strategy and ensuring all programs drive business development, thought leadership, and brand visibility. This role oversees the full lifecycle of a diverse event portfolio—including webinars, executive-level programs, client experiences, firm-hosted conferences, and high-impact industry sponsorships and exhibits. This position balances hands-on event management with growing responsibility for event strategy, advising internal stakeholders, streamlining processes, performance tracking, and improving event outcomes. The Events Manager works closely with service line leaders, partners, and the marketing team to ensure each event aligns with firm goals, delivers a high-quality attendee experience, and offers actionable insights for continuous improvement. The Events Manager will contribute to refining event standards, identifying opportunities to enhance attendee experience and engagement, and bringing forward insights that improve future programming. Over time, this role will take on more influence over the planning, design, and evaluation of events, while serving as a key point of contact for vendors and external partners.

Requirements

Bachelor’s degree in Marketing, Communications, Journalism, Business, or related field.
Highly detail-oriented with strong follow-through
Strategic thinking with a results-oriented mindset
Strong analytical and critical thinking skills
Comfortable working cross-functionally with internal stakeholders
Calm and solutions-oriented under pressure, especially during live events
Strong vendor negotiation and relationship-management skills
Ability to thrive in a fast-paced, deadline-driven environment
Proficient in Microsoft Office and event management software
Desire to learn and expand skillsets, participate in training, and strengthen event expertise on an ongoing basis

Responsibilities

Manage the end-to-end execution of firm-hosted events, including webinars, in-person programs, and small conferences
Develop event timelines, budgets, and project plans aligned with firm goals and target audiences
Partner with marketing, business development, and service line leaders to identify event objectives and success metrics
Coordinate all aspects of webinars, including scheduling, registration, speaker support, platform management, and post-event follow-up
Serve as the primary point of contact for webinar platforms and troubleshoot issues in real time
Ensure webinars meet CPE and compliance requirements when applicable
Distribute CPE to eligible participants; track all key metrics within LC Vista and SharePoint
Plan logistics for in-person events, including venue selection, catering, audiovisual needs, registration, and on-site execution
Manage firm-hosted conferences or multi-session events, coordinating speakers, agendas, and attendee experience
Follow up with attendees and prospects as necessary to aid in business development efforts
Coordinate the firm’s participation in sponsored industry events and conferences
Manage exhibit logistics, including booth materials, shipping, setup, staffing schedules, and on-site support
Track sponsorship deliverables and ensure visibility and brand standards are met
Maintain detailed tracking documentation of giveaway inventory; order new items as needed
Identify, contract, and manage relationships with event vendors and venues
Track event budgets, expenses, and invoices; ensure events are delivered on time and within budget
Collect data and event feedback as a catalyst for actionable insights; use data to build out custom reports via our CRM platform
Collaborate with marketing team to support event promotion through email, website, and social media channels
Manage registration lists, attendance tracking, and post-event communications
Compile post-event reports, including attendance, engagement, and ROI insights
Ensure all events reflect the firm’s brand, culture, and commitment to professionalism and quality
Deliver a consistent, high-quality attendee experience across all event formats