Marketing & Events Coordinator

Point Spring Company•Pittsburgh, PA

22h•Onsite

About The Position

Point Spring & Driveshaft Co. has been operating since 1926, providing reliable service and quality parts across locations in PA, OH, and WV. The company values hard work and takes care of both customers and employees. They are seeking a Marketing & Events Coordinator to manage digital advertising, marketing communications, content creation, event planning, and vendor programs. This role is crucial for enhancing the company's online presence, engaging with customers, and supporting sales initiatives.

Requirements

2–4 years of experience in digital marketing, with a strong focus on ads, analytics, and SEO
Hands-on experience with Google Ads and Google Analytics (GA4)
Solid understanding of SEO fundamentals and keyword strategy
2+ years of experience in marketing, communications, or event coordination
Strong writing, editing, and communication skills
Ability to simplify technical information for customers and internal audiences
Proficient with social media management, email marketing platforms, and basic graphic development tools
Highly organized and detail-oriented, with the ability to manage multiple priorities in a fast-moving environment
Comfortable interacting with vendors, technicians, sales teams, and branch managers
Willingness to travel as needed

Nice To Haves

Experience in heavy-duty truck, automotive, or industrial distribution

Responsibilities

Plan, build, and manage paid ad campaigns across platforms like Google Ads, LinkedIn, and Meta
Monitor performance daily and adjust campaigns to improve results (click-through rates, conversions, cost per lead)
Track and report on website and campaign performance using Google Analytics
Build dashboards and provide clear, actionable insights
Identify trends in traffic, user behavior, and conversion paths
Partner with internal teams to connect marketing activity to business results
Collaborate with sales team members and vendor partners
Prepare, coordinate, and distribute bi-monthly/quarterly sales flyers promoting company services and events
Develop and release quarterly company newsletters that highlight updates across branches, key sales wins, product launches, and vendor spotlights
Execute email and text blast campaigns (MailChimp, Prokeep) for sales promotions, training events, and customer programs
Manage company social media platforms (Instagram, Facebook, LinkedIn), including content creation that reflects industry trends, shop activity, product features, and community engagement
Support SEO and digital marketing efforts by reviewing blogs, approving content, and monitoring performance
Plan, coordinate, and execute customer and internal events
Coordinate company charitable giving events, donations, and partnerships
Oversee all event logistics such as venue booking, catering, invitations, RSVP tracking, signage, branded giveaways, and technician/employee gift items
Manage the annual Marketing Program, securing vendor commitments tied to promotional calendars and sales initiatives
Track vendor invoices, credits, and co-op funds; follow up on outstanding payments or documentation
Coordinate company merchandise orders (uniforms, hats, hoodies, shop gear) and maintain marketing and apparel inventory
Ensure Platinum and Gold vendors receive co-branded items and properly executed recognition
Support vendor spiff programs (e.g., Kit Masters Spiff), including communication, tracking, and monthly reporting
Monitor, track, and respond to Google Reviews for all locations to support customer experience initiatives
Update and distribute annual wall and small calendars used by branches, customers, and technicians
Track and manage all marketing expenses, vendor credits, and budget alignment