Marketing & Events Coordinator

Marsh McLennan•Troy, MI

3d•Hybrid

About The Position

Marsh McLennan Agency (MMA) provides business insurance, employee health & benefits, retirement, and private client insurance solutions to organizations and individuals seeking limitless possibilities. With offices across North America, we combine the personalized service model of a local consultant with the global resources of the world’s leading professional services firm, Marsh (NYSE: MRSH). The Marketing & Events Coordinator supports our sales and marketing efforts to nurture and develop engaged leads. The Marketing & Events Coordinator works directly with other members of the local sales operations team and the regional CORE team to ensure all projects adhere to MMA standards and support brand integrity, message consistency and communication efficiency. Major responsibilities will include the coordination of corporate and marketing communications events, including trade shows, seminars, webinars and others; the development and support of the distribution of compelling informational and marketing-focused content and other sales and marketing material.

Requirements

Bachelor’s Degree in Marketing, Communications or other related area of study preferred
1-3 years’ experience project management or event planning
Proficiency in Microsoft Office (i.e., Word, Excel, and PowerPoint)
Strong planning, coordinating and communication skills; coordinates projects; communicates changes and progress; completes projects on time and budget; manages project team activities
Self-starter and service oriented with a collaborative work style and approach
Ability to effectively build and maintain positive working relationships with management and peers

Responsibilities

Assists in lifecycle of Webinar and Seminar event including registration set-up, promotion, execution/hosting, registration and attendance reporting, compliance, CE credits, recording, and social media promotion
Works directly with event SMEs/presenters to coordinate content, schedules, and other logistics related to events.
Provides onsite event coordination and support
Supports calendar management of local events
Works with local and regional internal communication and social media team members to ensure events are promoted internally through the appropriate platforms and within our designated social media channels in supporting and promoting our culture and brand
Coordinate presence and manage sponsorships and exhibit presence with regional support when needed
At external tradeshows and events, coordinates booth setup, registrations and staffing
Provide support for company executives who schedule external speaking engagements. This may include compiling materials, scheduling practice sessions, and coordinating marketing messaging in social media channels.
Establishes and works within defined budgets to achieve goals and desired results
Works with Sales Enablement to ensure new leads generated from events are added into the CRM database
Coordination as needed with the administrative team for support and internal communication around events
Assists in the creation of producer-specific marketing materials such as placemats, and presentations. This involves working closely with individual producers and the Regional Marcomm teams to ensure compliance, brand consistency and effective messaging.
Collaborate with the Regional Marcomm team to develop content that upholds the MMA brand across various channels, including the website, social media platforms, and collateral design.
Audit and evaluate existing content and design collateral for updates.
Creates and delivers marketing email campaigns including newsletters, event invites, and alerts
Responsible for technical build and execution of drip campaigns for sales and marketing initiatives.
Coordinate branded swag for producer prospecting, client events, and association tradeshows
Other duties as assigned to successfully complete role