Marketing Events and Social Media Specialist

SafeLease•Austin, TX

1d•Hybrid

About The Position

SafeLease is seeking an Events & Social Media Marketing Specialist to manage its trade show and event presence, as well as its social media across all brands. This is a hands-on execution role on a small team where the specialist will manage the event calendar, execute on-site event presence, and maintain a consistent social media voice. Marketing leadership will set strategy and budget, and this role will execute and report on results. The ideal candidate is highly organized, thrives on a fast-moving calendar, and takes pride in well-executed programs across multiple brands.

Requirements

2 to 4 years of marketing experience, with hands-on experience supporting events or trade shows.
Experience running social media for at least one brand.
Hands-on graphic design experience, with a portfolio of work produced for social, print, or event use.
Comfortable designing in Canva or equivalent tools.
Strong project management skills, including managing long lead times and overlapping deadlines across concurrent events.
Comfort working with budgets and performance data and reporting results clearly.
Strong writing skills across formats, including social copy, email campaigns, and vendor and partner correspondence.
Willingness to travel approximately 25%, concentrated during event season and including occasional weekends.
Self-directed, with the ability to own programs independently in a small-team environment.

Nice To Haves

Experience in insurance, insurtech, proptech, or self-storage.
Familiarity with Notion, HubSpot, Canva, and social scheduling platforms.
Experience marketing to independent insurance agents or a distribution channel.
Comfort with video editing and short-form video production.
Comfortable using AI tools to work faster.

Responsibilities

Maintain the trade show and event calendar across all SafeLease-affiliated brands, tracking deadlines for booth space, speaking proposals, sponsorships, and registration.
Maintain event documentation and project tracking in Notion, keeping status current and accessible to the wider team.
Run end-to-end event logistics, including booth space, shipping, freight, hotel blocks, travel, staffing, setup, and teardown.
Coordinate vendors, including booth fabricators, printers, promotional suppliers, and show services.
Track association speaking and roundtable submission deadlines, which typically close six or more months ahead of an event, and prepare submissions for review.
Attend events in person and staff our presence on the ground.
Execute lead capture at each show, ensuring leads are captured accurately and routed to sales promptly.
Track results for every event, including leads captured, cost per lead, and spend against budget.
Deliver a post-event recap for each show summarizing performance and takeaways.
Track event spend against budgets set by the SVP of Marketing and flag variance early.
Source and order swag and promotional items, manage inventory, and keep everything consistent with brand standards.
Design event collateral and booth graphics, or prepare files for outside vendors, working within established brand standards.
Run day-to-day organic social across all SafeLease-affiliated brands, including LinkedIn, Facebook, Instagram, and emerging channels.
Build and maintain the content calendar and write and schedule posts.
Adapt voice and content to each brand and audience, whether we are speaking to insurance agents, facility operators, or consumers.
Design and produce content, including graphics, short-form video, photography from events, and customer and partner stories.
Manage community engagement, including monitoring and responding to comments and messages, and escalating as appropriate.
Support paid social in partnership with the broader marketing team.
Report monthly on social performance, including reach, engagement, follower growth, and traffic.
Monitor competitor activity and industry conversation and share relevant findings with the team.
Support employee advocacy and executive presence on LinkedIn.
Write and send event-related email campaigns, including pre-show outreach, meeting invitations, and post-show follow-up.
Partner with sales on pre-show target lists and post-show handoff.