Marketing Event Planner

Cogir of Potomac•Potomac, MD

16d•Onsite

About The Position

Cogir Senior Living is seeking an experienced and dynamic Marketing Event Planner to lead the development and execution of events designed to generate qualified sales leads and strengthen brand visibility. This role is responsible for creating memorable experiences that showcase the lifestyle and value of our community to prospective residents, their families, and referral partners. The ideal candidate combines creativity and strategic thinking with strong organizational skills and a results-driven mindset. The role is part of the Sales and Marketing team and reports directly to the Executive Director.

Requirements

A high school diploma is required.
At least three to five (3–5) years of professional event planning experience, with a focus on marketing, sales, or business development
Proficiency in Microsoft Office and basic marketing tools
Ability to work flexible hours, including some evenings and weekends, to support event schedules.
Highly organized and self-motivated with a focus on details and deadlines.

Nice To Haves

A bachelor’s degree in marketing, public relations, hospitality, or a related field is preferred, or an equal amount of education and experience.
Experience in Hospitality or Corporate Event Planning is preferred.
Proven track record of planning successful lead-generating events.
Strong interpersonal, communication, and relationship-building skills.
experience with CRM or lead-tracking platforms is a plus.

Responsibilities

Plan and execute marketing-focused events, both intimate and larger-scale gatherings, designed to reach various target audiences, to drive interest and lead volume to the community.
Partner with the Sales and Marketing team to ensure events are strategically designed to drive inquiries, increase tour traffic, and improve conversion rates.
Build and maintain relationships with local organizations, referral sources, influencers, and media to enhance the reach and effectiveness of events.
Create and manage an annual event calendar aligned with sales goals, seasonal trends, and market demands.
Promote events through print and digital channels, collaborating with the marketing team to design and distribute promotional materials.
Develop and manage event budgets to achieve cost-effective and high-impact results.
Track event performance using KPIs such as attendance, lead generation, follow-up conversions, and ROI.
Support tours and on-site prospect visits with hospitality touchpoints that reinforce the brand experience.
Represent the community at external events, expos, and senior-focused gatherings to further promote awareness.
Adhere to sales and marketing budget and provide input and accurate pricing information for ads, directories, social media advertising, event costs, association memberships, and all marketing and sales-related costs, working with community, regional, and corporate teams.