Marketing Engineer

Taoti•Washington, DC

4d•$100,000 - $200,000•Hybrid

About The Position

Taoti is seeking an experienced marketing leader with a proven ability to conceptualize and execute campaigns. The ideal candidate will also serve as an AI leader and champion within the agency, leveraging AI significantly in their work. While expertise in all listed areas is not expected, a strong understanding and ability to speak intelligently about them is crucial. The role requires someone who can be both strategic and tactical, with support available from other team members and external partners for areas of less hands-on experience. Applicants should address their areas of mastery versus general knowledge in their application.

Requirements

Leverage AI in all areas of work, leaning on it heavily for efficiency and capability.
Experience developing integrated marketing plans and seeing them through execution.
Experience building paid media strategies.
Experience developing and executing social strategies.
Experience using performance data to improve campaigns.
Understanding of SEO and GEO's role in modern search.
Ability to write strong campaign and advertising copy.
Ability to work side-by-side with creative teams.
Ability to present strategies and recommendations directly to clients.
Comfortable asking strategic business questions and tactical performance questions.
Ability to move from strategy to execution and back again.
Ability to provide answers, reasons, and plans for measuring success for next steps.
Hands-on approach to producing actual work and deliverables.
Full time, W2, in-house employee.
Generally, no more than a 45-minute commute (exceptions can be made).

Nice To Haves

Mastery in all responsibility areas is not expected, but exposure and intelligent discussion are.
Experience with WordPress, Drupal, Webflow.
Ability to make typical CMS-driven websites not look typical.

Responsibilities

Conceptualize and Run Integrated Marketing Campaigns: Develop integrated campaign plans defining audiences, objectives, messaging, channels, tactics, budgets, KPIs, and measurement plans.
Partner with the creative team to develop campaign strategy, creative direction, messaging, and concepts.
Determine the right mix of paid, earned, owned, and organic tactics rather than defaulting to the same playbook every time.
Develop Paid Media Strategies: Develop paid media plans defining audiences, channel mix, budget allocation, flighting, creative needs, and KPIs.
Recommend the right mix of search, social, display, and other paid opportunities.
Develop targeting and retargeting strategies.
Collaborate with specialists and platform partners on campaign setup and execution.
Review campaign performance and recommend adjustments to budgets, targeting, creative, and channel mix.
Lead Social Strategy and Execution: Develop social strategies defining audiences, platforms, content approach, cadence, paid and organic roles, community considerations, and measures of success.
Translate social strategy into actionable editorial and content plans and lead execution with the broader team.
Understand what works differently across LinkedIn, Instagram, Facebook, and emerging platforms.
Develop SEO and GEO Strategies: Help clients understand how traditional search and AI-powered discovery are changing the way people find information, brands, and services.
Develop actionable SEO and GEO strategies including keyword and topic research, content opportunities, on-page recommendations, competitive research, content structure, and optimization for both traditional and generative search.
Understand the mechanics well enough to develop strategy, identify opportunities, prioritize recommendations, and collaborate with content and technical specialists on implementation.
Write Things People Actually Want to Read: Act as a copywriter, ensuring copy speaks directly to campaign strategy and vice versa.
Turn Data Into Recommendations: Partner with analytics and account teams to develop marketing reports that explain what happened, why it happened, what it means, and what to do next.
Help Us Win New Work: Bring hands-on marketing expertise to business development, review RFPs, develop proposed strategies, write marketing portions of proposals, and participate in pitches and presentations.

Benefits

Annual profit-sharing bonus
5+ weeks of PTO (including 11 holidays)
100% company-paid medical, dental, and vision insurance (50% for qualifying dependents)
Paid family leave for men and women (including PTO plus short and long-term disability options)
3% retirement plan matching
Access to a financial advisor
Home buyer help (including a $1200 closing credit)
Mobile phone reimbursement
Choice of company-supplied PC or Mac laptop
Charitable contribution matching
Tax-free metro benefits
Sincere respect for work/life balance
Money and time off allocated for professional development
A diverse team hailing from over 11 countries