Marketing Engineer

Taoti•Washington, DC

2d•Hybrid

About The Position

Taoti is seeking an experienced marketing leader with a proven track record of conceptualizing and executing campaigns. This role requires a strong understanding of how to leverage AI, serving as an AI leader and champion within the agency. While the ideal candidate will have exposure to all listed responsibility areas, mastery in some and general knowledge in others is acceptable, as support is available from team members and external partners. The role involves a blend of strategic and tactical work, with a focus on producing actual work and deliverables rather than delegation. The company culture is described as 'fun but focused,' emphasizing a casual environment with a serious commitment to client results. The company primarily works with government, non-profit/association, and B2B clients, with a significant portion of business in web design and development.

Requirements

Experience developing integrated marketing plans and seeing them through execution.
Experience building paid media strategies.
Experience developing and executing social strategies.
Experience using performance data to improve campaigns.
Understanding of SEO and GEO in modern search.
Ability to write strong campaign and advertising copy.
Ability to work with creative teams.
Ability to present strategies and recommendations directly to clients.
Comfortable moving from strategy to execution and back again.
Ability to provide answers, reasons, and plans for measuring success.
Must be a full-time, W2, in-house employee.
Generally, no one with more than a 45-minute commute will be considered.

Nice To Haves

Leverage AI in all areas of work, leaning on it for efficiency and capability enhancement.
Exposure to all responsibility areas, able to speak intelligently to them.
Mastery in some areas and general knowledge in others is acceptable.
Experience with WordPress, Drupal, or Webflow development.
Experience making typical CMS-driven websites unique.

Responsibilities

Conceptualize and Run Integrated Marketing Campaigns: Develop integrated campaign plans including audiences, objectives, messaging, channels, tactics, budgets, KPIs, and measurement plans. Partner with the creative team on strategy, creative direction, messaging, and concepts. Determine the optimal mix of paid, earned, owned, and organic tactics.
Develop Paid Media Strategies: Create paid media plans detailing audiences, channel mix, budget allocation, flighting, creative needs, and KPIs. Recommend appropriate search, social, display, and other paid opportunities. Develop targeting and retargeting strategies. Collaborate with specialists and platform partners on campaign setup and execution. Review campaign performance and suggest adjustments.
Lead Social Strategy and Execution: Develop social strategies defining audiences, platforms, content approach, cadence, paid and organic roles, community considerations, and success measures. Translate social strategy into actionable plans and lead execution. Understand platform-specific nuances (LinkedIn, Instagram, Facebook, etc.).
Develop SEO and GEO Strategies: Educate clients on changes in information discovery (traditional search and AI). Develop actionable SEO and GEO strategies including keyword/topic research, content opportunities, on-page recommendations, competitive research, content structure, and optimization for traditional and generative search. Develop strategy, identify opportunities, prioritize recommendations, and collaborate on implementation.
Write Things People Actually Want to Read: Contribute to campaign strategy through effective copywriting, ensuring alignment between copy and strategy.
Turn Data Into Recommendations: Partner with analytics and account teams to develop marketing reports that explain performance, reasons behind it, implications, and next steps.
Help Us Win New Work: Contribute marketing expertise to business development efforts, including reviewing RFPs, developing proposals, and participating in pitches and presentations.

Benefits

Annual profit-sharing bonus
5+ weeks of PTO (increasing with tenure)
11 paid holidays
100% company-paid medical, dental, and vision insurance (50% for dependents)
Paid family leave (including PTO plus short and long-term disability options)
3% retirement plan matching
Access to a financial advisor
Home buyer help (including a $1200 closing credit)
Mobile phone reimbursement
Choice of company-supplied PC or Mac laptop
Charitable contribution matching
Tax-free metro benefits
Respect for work/life balance
Money and time off allocated for professional development (increasing with tenure)