Marketing Enablement Specialist Senior – Marketing Enablement Excellence & Governance

PNC Bank•Pittsburgh, PA

4d•Onsite

About The Position

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. Position Summary: As a Marketing Enablement Specialist Senior on the Marketing Enablement Excellence and Governance team, you will help advance Marketing by strengthening governance, campaign risk mitigation and control effectiveness, and strategic oversight of third parties — while also advancing the accessibility of Marketing assets for PNC’s clients. We are seeking a team member who is energized by the opportunity to build and strengthen Marketing’s governance capabilities and amplify their effectiveness. The ideal candidate combines critical thinking, risk awareness and knowledge of marketing processes with the ability to navigate ambiguity in order to drive outcomes. This team member needs to be highly collaborative and adaptable, and an effective communicator who can build strong partnerships across cross-functional stakeholders including Marketing, Risk, Accessibility, Sourcing, external vendors and the Marketing Leadership Team. You will be based in Pittsburgh, PA.

Requirements

Bachelor’s degree in Marketing or related field
Excellent project management, analytical and communication skills
Strong attention to detail and commitment to excellence
Ability to assess business processes and identify opportunities for continuous improvement
Ability to navigate ambiguity, prioritize competing demands and drive outcomes
Ability to work independently and collaborate as part of a team
Experience supporting marketing campaign execution and control-related activities preferred
Roles at this level typically require a university / college degree, with 2+ years of relevant professional experience.
In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
Bachelors
No Required Certification(s)
No Required License(s)
No Required or Preferred Language Assessments
Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Responsibilities

Identify, evaluate and implement opportunities to strengthen Marketing governance and ways of working
Execute and support risk management, control ownership and monitoring activities and coordinate with Enterprise Testing Services
Gather, analyze and report on risk and control trends; identify systemic concerns and recommend mitigation strategies
Define, manage and enhance processes enabling the accessibility of Marketing assets
Support and optimize key governance routines, including Marketing Working Group, Marketing policies and procedures, and the Marketing exemption process
Support strategic oversight and onboarding of Marketing third parties and agency partners
Drive awareness of emerging risks through connectivity to Marketing Issues Management
Collaboration across Marketing, Risk, Accessibility, Sourcing, external vendors and other key stakeholders to drive Marketing governance outcomes
Supports coordinated planning, execution, and oversight across defined functional areas to enable marketing objectives.
Applies established processes and guidance to enable efficient and compliant marketing operations.
Contributes to marketing enablement by identifying bottlenecks within marketing workflows and evaluating opportunities to improve processes, tools, and ways of working.
Partners across Marketing to assess and improve existing processes and workflows to optimize efficiency, reduce processing time, and support effective execution.
Assists in evaluating existing processes using data analysis, metrics, and process modeling to design streamlined workflows that integrate seamlessly into day‑to‑day execution.
Applies foundational enablement and operational expertise and a continuous improvement mindset to strengthen planning, program delivery, and adoption of improved ways of working across the organization.
Executes marketing workflows, governance routines, and tools in alignment with business requirements, quality standards, PNC’s risk appetite, governance expectations, and enterprise risk management framework.
Participates in the resolution of operational issues, risk considerations, and cross‑functional coordination, applying established processes and exercising judgment in escalating matters to promote consistent application of controls and accountability.
Supports planning, coordinating, and scheduling marketing enablement activities across Marketing teams.
Executes and delivers marketing initiatives across assigned functional areas with a focus on quality, consistency, efficiency, and risk management.
Independently executes and delivers marketing campaigns and activation activities across multiple channels, including 1:1, physical and sales channels, by applying operational discipline, clear standards, and scalable processes to drive consistent, high‑quality outcomes.
Supports a culture of accountability, continuous improvement, and operational excellence to ensure successful execution and delivery of marketing efforts across the full range of activation channels.
Applies foundational marketing enablement expertise to support coordination, decision support, and continuous improvement initiatives.
Collaborates with marketing teams to effectively leverage processes, governance routines, platforms, and tools in support of business outcomes.
Demonstrates accountability, collaboration, and learning that enables high‑quality, consistent marketing delivery across strategy, governance, and activation activities.
Supports Business Owners in managing marketing technology platforms and contributes to coordination with Product Owners and Technology partners.