Marketing Director

Milhaus•Indianapolis, IN

31d•Hybrid

About The Position

The Marketing Director is responsible for developing and executing integrated marketing strategies that drive qualified traffic, occupancy, and resident retention across an assigned portfolio. This role blends brand strategy, digital performance marketing, and client partnership to deliver measurable results. Working cross-functionally with clients, asset managers, operations teams, and vendors, the Marketing Director leverages data, creativity, and industry expertise to optimize marketing performance, enhance brand presence, and support business development initiatives.

Requirements

BS or BA in Marketing preferred
8+ years of applicable experience
Experience in the multifamily industry is required
Knowledge of Milhaus’ services and processes is required which can be obtained through onsite training.
Knowledge (Intermediate to advanced) of various operating systems, software products (e.g. MS Office, etc.), is required.
Ability to objectively coach employees and management through complex, difficult, and emotional issues.
Ability to work independently and efficiently manage time / workload.
Ability to read, analyze, and interpret financial reports, business, professional, and technical documents.
Ability to effectively respond to common inquiries or complaints from customers and staff.
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
Ability to write presentations, articles, routine reports, proposals, and correspondence.
Ability to effectively present information and respond to questions from management and staff
Ability to speak and communicate effectively before customers and staff.
Ability to calculate figures and amounts such as discounts and percentages.
Ability to define problems, collect data, establish facts, and draw valid conclusions.
Ability to interpret an extensive variety of instructions and deal with several abstract and concrete variables.
Ability to prioritize tasks and tactfully negotiate priority with end users.
Ability to work under deadline pressure and extra hours if needed.

Responsibilities

Develop and execute comprehensive marketing strategies aligned with portfolio and asset goals
Analyze performance metrics (traffic, leads, leases, ROI) and optimize campaigns accordingly
Evaluate market conditions, competitive landscape, and positioning to inform recommendations
Conduct regular performance reviews and present insights to internal and external stakeholders
Support RFP responses, business development efforts, and new business presentations
Oversee digital marketing channels including ILS, SEO, SEM, GEO, AIO, paid media, and websites
Audit and optimize websites, CRM systems, and marketing sources to ensure accuracy and performance
Leverage tools such as Google Analytics, Yardi, and CRM platforms to track and improve results
Ensure proper tracking, reporting, and attribution across all campaigns
Develop, manage, and optimize marketing budgets based on performance and asset needs
Monitor cost-per-lead, cost-per-lease, and overall ROI
Make data-driven financial decisions to maximize marketing effectiveness
Oversee development and execution of campaigns including digital, print, email, and events
Ensure brand consistency across all channels and assets
Partner on creative development including messaging, design, and visual identity
Manage marketing collateral, advertising placements, and vendor relationships
Serve as primary marketing partner to clients, asset managers, and operations teams
Lead regular calls, site visits, and performance discussions
Identify challenges and proactively recommend solutions to improve asset performance
Support onboarding and transitions of new communities, ensuring marketing readiness
Create presentations and pitch for new business.
Oversee marketing workflows, ticketing systems, and project timelines
Ensure timely execution of campaigns, updates, and requests
Continuously improve processes for efficiency and scalability
Provide guidance and training to onsite teams on marketing tools, platforms, and best practices
Promote adoption of new technologies and innovative marketing approaches
Contribute to team knowledge-sharing and continuous improvement initiatives
Various other marketing related events.