Marketing Director

Columbus Bank and Trust Company•Columbus, NE

2d•Onsite

About The Position

The Marketing Director is responsible for leading and executing Columbus Bank and Trust’s overall marketing, branding, communications, and community engagement strategy. This position serves as a steward of the Columbus Bank and Trust brand and works across the organization to promote the bank, its employees, products, services, culture, and commitment to the community. The Marketing Director combines creativity, relationship building, organization, and execution to ensure the bank maintains a strong and consistent presence throughout the communities we serve.

Requirements

Bachelor’s degree in Marketing, Communications, Business Administration, Public Relations, or a related field, or an equivalent combination of education and relevant professional experience
Minimum of three years of marketing, communications, advertising, public relations, business development, community relations, or related professional experience
Demonstrated experience developing and executing marketing initiatives, campaigns, communications, or events
Strong written and verbal communication skills with attention to detail and the ability to develop clear, professional, and engaging content
Strong organizational, project-management, and time-management skills with the ability to manage multiple projects and priorities
Ability to independently take projects from initial concept through planning, execution, and completion
Strong creative thinking, problem-solving, and relationship-building skills
Experience using social media platforms for professional or organizational communications
General understanding of digital marketing, advertising, branding, content development, and community engagement
Proficiency with Microsoft Word, Excel, PowerPoint, Outlook, and other standard business software
Ability and willingness to learn graphic design, social media, website, analytics, and other marketing-related platforms
Ability to maintain confidentiality and exercise sound professional judgment
Ability to occasionally work outside normal banking hours for community events, bank activities, and other marketing responsibilities
Ability to professionally represent Columbus Bank and Trust throughout the community

Nice To Haves

Five or more years of marketing, communications, public relations, business development, or related professional experience
Previous banking, financial services, or regulated-industry experience
Experience managing an organizational brand, marketing strategy, or annual marketing plan
Experience developing and administering marketing, advertising, or sponsorship budgets
Experience managing social media platforms, websites, digital advertising, email marketing, and other digital communications
Experience with graphic design and content-development programs such as Adobe Creative Suite, Canva, or similar platforms
Photography, video production, editing, or other multimedia experience
Experience coordinating community events, sponsorships, charitable giving, or public relations activities
Experience working with media outlets, advertising agencies, promotional vendors, printers, and other marketing partners
Familiarity with marketing analytics, social media analytics, website analytics, and campaign-performance measurement
Understanding of financial-services advertising regulations and compliance requirements
Strong knowledge of Columbus and the surrounding communities

Responsibilities

Develop and execute the bank’s annual marketing strategy and marketing calendar in alignment with the bank’s strategic priorities.
Manage and protect the Columbus Bank and Trust Company brand across advertising, digital platforms, social media, website content, signage, promotional materials, and public communications.
Develop and coordinate marketing campaigns supporting Retail, Commercial, Agricultural, Mortgage, Deposit, and other bank growth initiatives.
Manage the bank’s social media presence, website content, advertising, digital communications, photography, video, graphic design, and other marketing content.
Lead the bank’s community marketing efforts, including sponsorships, charitable contributions, community partnerships, customer events, parades, fairs, and other activities.
Build and maintain strong relationships with community organizations, businesses, schools, nonprofits, media partners, vendors, and other community stakeholders.
Work collaboratively with departments throughout the bank to identify marketing opportunities, promote products and services, communicate organizational initiatives, and support strategic objectives.
Partner with Human Resources and management on employee communications, recruitment marketing, employee recognition, organizational announcements, and promotion of the Columbus Bank and Trust culture.
Develop and manage the annual marketing, advertising, promotional, and community sponsorship budget while maintaining appropriate documentation and financial accountability.
Coordinate outside marketing relationships including media outlets, advertising partners, printers, promotional vendors, photographers, designers, and other service providers.
Monitor the effectiveness of marketing efforts and use available analytics, engagement information, and community feedback to continuously improve the bank’s marketing strategy.
Ensure advertisements, marketing materials, social media communications, and promotional activities are accurate, professional, and compliant with applicable bank policies and regulations.
Represent Columbus Bank and Trust professionally throughout the community and be available for occasional evening and weekend community and bank events.
Identify new opportunities to strengthen the bank’s brand, community presence, customer engagement, and overall marketing effectiveness.
Protect confidential customer, employee, and bank information and comply with all applicable bank policies and regulatory requirements.
Perform additional duties and special projects as assigned.