Marketing Director (E-Commerce + Brand + Community Growth)

Summit Products•Altoona, IA

9d•Remote

About The Position

Black River / Summit Products is seeking a Marketing Director to own, build, and advance the company's marketing efforts. This role is responsible for integrating brand, e-commerce, dealer, and community growth. The company produces products for vehicle users such as UTV riders, hunters, and tradesmen, emphasizing durability, reliability, and real-world use.

Requirements

Experience leading marketing while actively executing
Strong background in e-commerce
Experience managing people (social, content, or agency partners)
Experience across B2B and B2C (dealer + direct)
Scrappy, driven, and able to make things happen
Comfortable in a fast-moving, build-as-you-go environment
Proven ability to build or grow something
Comfortable owning e-commerce performance (not just traffic)
Ability to lead people and jump in to execute
Ability to move fast, make decisions, and adjust quickly
Takes pride in making things happen, not just planning them

Nice To Haves

Experience in automotive aftermarket
Experience in outdoor / off-road / hunting
Experience in equipment or blue-collar industries

Responsibilities

Shape and grow the Black River brand across all product lines, creating messaging that connects with real users and ensuring consistency across digital channels, dealer networks, and in-field presence.
Lead the performance of the company's website and online sales channels, manage and grow e-commerce partners and marketplaces, and optimize the full funnel from traffic and conversion to Average Order Value (AOV) and retention.
Plan and execute campaigns designed to generate actual sales, leading digital, content, and social strategies with a focus on performance, continuous testing, and improvement.
Oversee and lead the Social & Community Manager, building a strong, authentic community around the brand, including riders, hunters, tradesmen, and dealers, to drive loyalty, trust, and advocacy.
Work with partners, influencers, and industry relationships to expand reach and credibility.
Lead go-to-market execution for new products and expansions, ensuring launches drive both awareness and revenue, and working closely with sales and operations to execute cleanly.
Leverage modern tools, including AI, to improve content creation, campaign development, e-commerce optimization, and product marketing support, focusing on eliminating repetitive work and prioritizing growth and strategy.
Help dealers sell more by providing better tools and marketing support, creating pull-through demand that strengthens the network, and building strong relationships with partners and vendors.
Manage multiple priorities without losing momentum, build and lead a lean, high-performing marketing function, and stay hands-on in execution.