Marketing Director

Palm Beach State College•Lake Worth, TX

6d•$83,826•Hybrid

About The Position

Responsible for the development of marketing and promotional campaigns for a wide range of internal clients, working with creative staff to determine the best way to present information and creative strategies to advance the College brand to internal and external audiences. Directs external marketing campaigns and works with vendors to ensure effectiveness, brand consistency and brand awareness initiatives.

Requirements

Master’s degree in marketing, journalism, advertising, communications, public relations, or related field of study
Six years of experience in marketing, communications, branding, copywriting or public relations
Experience managing projects and setting production timelines
Knowledge of various computer software applications, including word processing and database applications is required, including data analytics
Knowledge of marketing communication tools, including digital marketing and social media
Knowledge of Microsoft Office Professional or similar applications
Knowledge of latest trends and best practices in SEM
Skilled in writing in a positive manner to reflect favorably upon the organization
Skilled in mentoring team members to develop goal setting plans, share knowledge and experiences
Skilled in performance marketing, conversion, and online customer acquisition
Skilled in communication with excellent writing, editing, and presentation skills
Skilled in Google analytics
Ability to interact in a positive manner with diverse populations and varying education levels of students, faculty, staff, and the public
Ability to effectively communicate verbally and in writing on a regular basis with internal and external customers, build relationships, manage customer expectations, and take responsibility for a high level of service
Ability to accurately manage a budget
Ability to balance multiple priorities and meet tight deadlines
Regular physical attendance required

Nice To Haves

Experience in higher education or similar industry with multiple brand pipelines
Experience with basic hypertext markup language (HTML)
Knowledge of media placement strategy, advertising budget maintenance, current advertising, and marketing analytics
Skilled in Adobe Creative Cloud or InDesign, Photoshop, Illustrator, Acrobat

Responsibilities

Executes on the vision for the College’s strategic integrated marketing and advertising campaigns that focus on branding and enrollment.
Develops, creates, and implements data-driven marketing strategies and campaigns that encompass a variety of digital and traditional marketing techniques including advertising, digital lead generation, paid social media, relationship marketing, managed content, and other current communications practices.
Serves as subject matter expert for search engine marketing (SEM), oversees the paid search budget, and collaborates with team members to drive traffic and customers, and maximize return on investment (ROI).
Develops SEM campaigns that expand the generation of leads and conversion rates. Manages all paid search campaigns on various search and display marketing engines.
Manages the creation and use of internal and external branding for the campus, including print advertising, print marketing materials, video, digital advertising, website, and static displays.
Ensures accuracy and consistency in all campus publications and promotions produced by the office by establishing standards for writing style, copy development, and design and encouraging other departments throughout the campus to comply.
Assists departments with their projects and events by coordinating advertising and providing resources and expertise related to student recruitment, community relations, alumni relations, marketing, and promotional items, etc.
Ensures the quality of the marketing department by recruiting and hiring qualified applicants, providing training in departmental operations and individual duties, assigning work projects as appropriate, supervising, and evaluating marketing, advertising, social media, digital marketing, and photography.
Ensures fiscally-sound operation of the marketing department by exercising management practices which result in operating within allocated budget.
Maintains current knowledge of field and profession. Attends training workshops, conferences, meetings, and professional association events outside of college locations as needed.
Develops and maintains positive relations with the internal and external community to promote College partnerships and collaboration.
Performs other job-related duties as assigned.