Marketing Director

Margaritaville at Sea • Orlando, FL

4d • Onsite

About The Position

At Margaritaville at Sea, our core purpose is to create and deliver fun and escapism. This drives all we do and is the heart of our decision making. As a valued member of our team, you'll contribute to providing an incredible guest experience every day of each cruise and in every way. You’ll also have opportunities to advance your career as we continue to grow. Your career path with us starts here! The Director of Marketing will lead integrated marketing strategy and execution across paid, owned, earned, and partner channels to drive customer acquisition, revenue growth, brand awareness, and guest loyalty. This leader will oversee full-funnel marketing initiatives, optimize campaign performance through data and experimentation, and collaborate cross-functionally to deliver measurable business impact. The ideal candidate combines strategic thinking with hands-on execution and brings deep expertise in modern digital marketing, CRM, audience growth, and omnichannel campaign development. This role reports into senior leadership and plays a key role in shaping the future of the Margaritaville at Sea brand.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
• 7+ years of experience in marketing, preferably within the travel or hospitality industry.
• Proven track record in campaign planning, media planning, CRM strategy development, e-commerce, and website optimization.
• Experience scaling omnichannel campaigns for high-growth consumer brands.
• Experience with AI-powered marketing tools, automation platforms, and modern MarTech ecosystems.
• Experience with Adobe Creative Cloud Suite, Figma, Canva, or equivalent platforms.
• Strong analytical skills with experience in data-driven marketing and performance metrics.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Excellent copywriting, proofreading, and quality assurance skills with strong attention to detail.
• Familiarity with customer data platforms (CDPs), marketing automation, personalization, and audience segmentation strategies.
• Knowledge of SEO, CRO, paid social, influencer, and partnership marketing strategies.
• Ability to stay current with emerging trends, technologies, and best practices in marketing.

Nice To Haves

• Willingness to travel up to 15%, including internationally.

Responsibilities

• Develop and execute integrated marketing strategies aligned with business goals, revenue targets, and brand positioning.
• Lead full-funnel campaigns across digital, CRM, social, web, partnerships, experiential, and emerging media channels while driving audience growth and customer demand in both established and emerging markets.
• Identify scalable growth opportunities through testing, segmentation, personalization, and ongoing optimization efforts.
• Lead creative development for demand-generation campaigns in collaboration with internal creative teams and external agencies.
• Ensure a consistent brand voice, storytelling approach, and visual identity across all customer touchpoints while driving compelling, conversion-focused messaging tailored to key audience segments.
• Develop and refine lifecycle marketing, CRM, and retention strategies to enhance guest engagement and drive repeat bookings.
• Partner closely with customer experience and operations teams to strengthen the end-to-end guest journey while supporting personalization initiatives powered by customer insights and behavioral data.
• Collaborate with web and e-commerce teams to optimize site experience, conversion performance, SEO, and mobile usability.
• Evaluate and implement emerging marketing technologies, automation tools, and AI-enabled solutions to improve efficiency and campaign effectiveness, while staying ahead of trends in travel, hospitality, digital marketing, and evolving consumer behavior.
• Identify and execute strategic partnerships, co-marketing opportunities, and affinity collaborations that expand brand reach and audience engagement.
• Collaborate closely with Sales, Revenue Management, Operations, Guest Services, and Executive Leadership to align marketing initiatives with broader business objectives.

Benefits

• Cost-effective medical, dental and vision plans
• Employee Assistance Program and other mental health resources
• Company paid term life insurance and disability coverage
• 401(k) plan that includes a company match
• Paid Time Off
• Holidays – All full-time and part-time with benefits employees receive days off for 10 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion.
• Vacation Time – All full-time employees at the below the Director level start with 15 days/year; Director and above level have Discretionary Time Off, which for Directors is generally 15 days and for VPs and above 21 days. Part-time with benefits employees receive time off based on the number of hours they work.
• Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends

What This Job Offers

• Job Type: Full-time
• Career Level: Director