Clatsop Health District Marketing Director

Clatsop Care Center Health District•Astoria, OR

11h

About The Position

This position shapes and promotes the company’s Professional “face,” mission and services through strategic implementation of communication and marketing actions. The company brand and message is targeted to the community-at-large, including medical and business professionals, current and potential residents, and current and potential employees. With professional and consistent marketing actions, Clatsop Care Center Health District is positioned to maintain target census, recruit a skilled workforce, and achieve top customer satisfaction.

Requirements

Excellent communication and interpersonal skills required including ability to effectively communicate with groups and individuals to motivate participation and enhance information exchange
Effective leadership and team building skills required; ability to work with a wide variety of individuals by using tact, diplomacy and flexibility
Must possess a genuine interest in assuring the happiness, well-being and purposefulness of residents under the care of this Health District
Good organizational and supervisory skills; ability to work under stress
Critical thinking and problem solving skills
Ability to manage multiple and diverse projects
Must function independently, have flexibility and the ability to work effectively with residents, personnel and persons.

Responsibilities

Develop, update, and maintain a Strategic Marketing Plan for resident and facility services, census development and image enhancement.
Establish, update, and maintain and communicate a cohesive, professional presence.
Develop and maintain marketing materials (brochures, business cards, handbooks, welcome packets, tour folders, website, newsletters, social media, flyers, apparel, etc.) reflecting Clatsop Care Center Health Districts brand.
Produce in-house marketing materials that serve as both informational and marketing tools (Resident Newsletter, Insider, Employment flyers). May outsource production.
Conduct media relations, establishing and maintaining contacts with local and regional contacts to promote stories and coverage featuring Clatsop Care Center Health District (i.e., newspapers, magazines, websites, social media).
Continue to improve quality and content of online presence (website, social media, etc.) by adding new items, improving scope and focus with intent on attracting new residents and staff, and improving our online presence.
Analyze and update our strengths and what sets us apart from the competition to then promote these assets through marketing materials and personal relationships with the greater community, media, referral sources, potential residents, and families.
Recruit staff through promotion of job opportunities, using a variety of communication platforms (social media, websites, online job boards, flyers, print media, etc.)
Research and implement best marketing practices and latest most effective tools.
Orchestrate and promote special events (i.e., music Concerts, open house, meet & greet, staff events)