Marketing Director

Seqera

38d•Remote

About The Position

Seqera is seeking a Director of Marketing to lead and scale the company's demand generation and deal support engine during its next phase of growth. This is a player-coach role for a hands-on marketing leader experienced in growth-stage environments. The individual will collaborate with Sales, RevOps, Product, and Customer Experience teams to define marketing's role in driving growth. The position requires active involvement in testing ideas, iterating quickly, learning from data, and continuously improving go-to-market strategies. This role is available across EST and UK timezones.

Requirements

Hands-on marketing leader with deep demand generation and account nurturing experience, thriving in a sales-led, growth-stage environment focused on measurable outcomes and ARR.
8+ years of experience in B2B SaaS marketing, with a strong track record of driving pipeline and revenue in sales-led organizations, including support for mid-market and strategic enterprise accounts.
Direct experience partnering with Sales leadership on account strategy, funnel health, forecasting, and deal acceleration, and comfort being accountable for shared revenue outcomes.
Deep hands-on experience with demand generation and performance marketing, including paid acquisition, experimentation, budget ownership, and ROI analysis.
Understanding of how marketing supports different sales motions, from high-velocity pipeline generation to ABM, account-based nurture, and deal support for strategic accounts.
Comfort operating in ambiguity and building systems from scratch, especially in environments where Sales and Marketing must evolve together.
Analytical and outcome-oriented, focusing on pipeline, revenue impact, CAC, and payback, not vanity metrics.
Clear and confident communication with Sales, RevOps, and executive leadership, using data to explain performance and next steps.
Enjoyment of being a player-coach, setting direction, getting into the tools when needed, and mentoring others to raise the bar for execution.

Nice To Haves

Experience marketing to technical audiences (developers, scientists, data engineers).
Background in open source, developer tools, data infrastructure, or life sciences software.
Exposure to sales-led or hybrid GTM models.

Responsibilities

Own Seqera’s demand generation & performance marketing efforts end-to-end, from acquisition through pipeline creation and acceleration, with clear accountability for outcomes.
Design and execute programs that support multiple deal motions: high-velocity demand generation for lower ACV deals (typically <$50K), and more targeted ABM and nurture-led programs for mid-market and enterprise opportunities ($50K–$500K+).
Personally lead and execute key initiatives across paid media, lifecycle marketing, website conversion, ABM, content, and experimentation, while mentoring and developing the marketing team.
Design repeatable, multi-channel programs that compound over time, balancing short-term pipeline needs with long-term growth investments.
Lead website strategy, conversion rate optimization, and user experience improvements. Build sophisticated email nurture programs and marketing automation that support both high-velocity deals and long-cycle enterprise opportunities.
Plan and execute an integrated events strategy including field events, industry conferences, and owned events, connecting event activity to pipeline creation, acceleration, and strong post-event nurture in close partnership with Sales.
Align with ICPs, funnel definitions, handoffs, and forecasting. Run funnel health reviews and continuously improve deal velocity and conversion.
Work cross-functionally to translate open-source adoption, product-led growth, and community engagement into measurable business impact.
Own dashboards, pipeline forecasting, and performance reviews. Make decisions with imperfect data, test quickly, and iterate based on results.
Improve processes, document best practices, support hiring, and help shape a high-performing, execution-focused marketing function.