Marketing Director - Corporate Services - MI

Spicer Group•Bingham Farms, MI

1d•Onsite

About The Position

Spicer Group is seeking an experienced Marketing Director to lead our marketing team. This role will work closely with the executive leadership team to set the strategic direction of the marketing department and ensure the fulfillment of those goals. The ideal candidate will have experience effectively leading marketing teams, supporting strategic planning, and technical expertise in brand management. Spicer Group is a multi-disciplinary engineering, surveying, planning and professional services company with offices in Michigan, Ohio, and Georgia. We continue to expand our geographic footprint while providing our teams with strong technical and corporate support. Spicer Group is committed to maintaining tightly held private ownership, creating meaningful ownership opportunities for high performers who uphold our core values and build successful teams. Spicer Group was given the prestigious 2026 Circle of Excellence Platinum Award, recognized by PSMJ, as well as named the ACEC Michigan Firm of the Year in 2025. Spicer Group prides itself on our core values of commitment to growth, great client relationships, excellent services and solutions, maintaining a team environment, and integrity in all we do. We are seeking a leader who will model these values and embed them in regional decisions, relationships, and results.

Requirements

Bachelor’s degree in Marketing, Communication, or a related field
Demonstrated marketing leadership experience
Background in technical marketing skills, including but not limited to writing, design, content management, and editing
Strong project management, organizational, and communication skills
Proficiency in tools such as Microsoft Office, Adobe Creative Suite, and content management systems
Excellent attention to detail, organizational skills, and ability to work under tight deadlines
Ability to work collaboratively in a team-oriented environment
Physical presence is an essential function of this job.

Nice To Haves

Experience in an engineering, construction, or project-based industry
Experience with CRM, proposal management, digital marketing, analytics, and marketing automation platforms
Ability to drive process improvements and efficiencies in marketing workflows
Familiarity with Department of Transportation project acquisition requirements

Responsibilities

Leads the development and execution of the marketing department’s strategic direction, ensuring firmwide initiatives align with business development and operational goals
Collaborates with executive leadership, Regional Vice Presidents, Technical Directors, and Business Development team to establish marketing priorities and measure return on marketing investment
Develops annual marketing budget for digital and print communications, staffing, sponsorships, and other key expenses
Provides mentorship and performance management for the marketing team
Works closely with the Marketing Manager on departmental structure and work balancing to meet the demands of the organization
Identifies emerging market opportunities and present to executive leadership
Maintains an understanding of AEC industry trends, competitors, procurement practices, and market dynamics
Provides strategic direction for proposals, statements of qualifications, interviews, presentations, and other pursuit materials to maintain high-quality standards
Acts as the steward of the brand, ensuring consistent voice, messaging, and visuals across all platforms
Directs strategies that strengthen the firm’s market position, supporting lead generation, client retention, brand awareness, and growth within target markets
Obtains deep understanding of different service line offerings along with varying proposal and pursuit requirements of target markets
Oversees the execution of external communications, including digital marketing, website content, public relations, industry awards, and social media
Develops the strategic plan for internal marketing efforts and communication that promote company culture, employee engagement, and retention
Guides crisis management and public relations communications as needed
Generates public outreach and communication strategies for complex, high-profile projects