Marketing Director

Brandshopper LLC•East Allen Township, PA

10d•Onsite

About The Position

Brandshopper LLC is an entrepreneurial retail e-commerce platform managing a family of unique, enthusiast-oriented web properties focused on outdoor sports and cigars. Our e-commerce destinations include CigarPage.com, FieldsSupply.com, and WingSupply.com. Brandshopper is seeking a strategic, results-driven Marketing Director to drive new customer acquisition, increase retention, and expand market opportunities. This role is responsible for developing and executing innovative marketing and business development strategies, leading multi-channel campaigns, and identifying new revenue opportunities. The Marketing Director will oversee digital marketing initiatives, leverage analytics and AI-driven marketing tools, optimize brand presence, and help develop and expand a print and catalog mailing strategy. A key responsibility of this role is driving new-to-file growth, analyzing results, and work with the merchandising team to ensure product assortments are optimized across channels. The ideal candidate will have extensive experience in e-commerce marketing as well as print prospecting, catalog production, data organization, and promotional planning. We are seeking a hands-on, analytical, and high-energy leader to join our fast-growing and entrepreneurial organization.

Requirements

5+ years of Marketing Leadership experience
Experience in Big Commerce preferred
Strong understanding of digital, social media, and paid media strategies
Strong organizational, written, and verbal communication skills
Ability to manage multiple projects in a fast-paced environment
Proficient in Microsoft Office, including Excel

Nice To Haves

Extensive experience in e-commerce marketing
Print prospecting
Catalog production
Data organization
Promotional planning

Responsibilities

Drive new customer acquisition, increase retention, and expand market opportunities.
Develop and execute innovative marketing and business development strategies.
Lead multi-channel campaigns.
Identify new revenue opportunities.
Oversee digital marketing initiatives.
Leverage analytics and AI-driven marketing tools.
Optimize brand presence.
Develop and expand a print and catalog mailing strategy.
Drive new-to-file growth.
Analyze results.
Work with the merchandising team to ensure product assortments are optimized across channels.
Lead and execute marketing campaigns, promotions, and brand initiatives across multiple channels.
Conduct market research and competitive analysis.
Collaborate cross-functionally with internal teams.
Manage internal and external resources.
Support and help oversee the day-to-day efforts of the Marketing & Merch teams.
Assist in bringing marketing strategies to life in collaboration with the leadership team.
Development of KPIs to track campaign performance.