Marketing Director

Brightmont Academy • Northfield, IL

8d

About The Position

Develop and implement a comprehensive marketing plan to grow student enrollment. This strategy should include existing markets as well as help open new markets as we grow the number of campuses across the country.

Demonstrate the effectiveness of marketing activities by monitoring key performance indicators and preparing and presenting regular reporting to senior leadership.

Create and maintain a unified brand identity across all campaigns, signage, displays, and postings.

Manage and maintain a marketing plan/calendar.

Develop and manage the marketing budget in conjunction with finance.

Manage vendor relationships for creative development, implementation and production of defined initiatives.

Manage digital and web content through the entire lifecycle, including writing, editing, revising, approving, scheduling, publishing and reporting.

Maintain site standards and brand guidelines.

Collaborate with content contributors.

Conceptualize, create, and produce web pages.

Coordinate promotional efforts, with an emphasis on consistency of message, brand development and generating interest for Brightmont Academy services.

Direct and supervise the design, procurement, production (including final-product proof) and dissemination of all marketing collateral.

Utilize on-line and off-line marketing channels, including print, web, social media, digital and direct advertising.

Coordinate the design, purchase, and dissemination of branded promotional items.

Oversee social media efforts.

Work with internal staff and/or vendors (as needed) to conceptualize and produce shareable content across multiple social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).

Analyze and report on effectiveness of digital content.

Responsibilities

• Develop and implement a comprehensive marketing plan to grow student enrollment.
• Demonstrate the effectiveness of marketing activities by monitoring key performance indicators and preparing and presenting regular reporting to senior leadership.
• Create and maintain a unified brand identity across all campaigns, signage, displays, and postings.
• Manage and maintain a marketing plan/calendar.
• Develop and manage the marketing budget in conjunction with finance.
• Manage vendor relationships for creative development, implementation and production of defined initiatives.
• Manage digital and web content through the entire lifecycle, including writing, editing, revising, approving, scheduling, publishing and reporting.
• Maintain site standards and brand guidelines.
• Collaborate with content contributors.
• Conceptualize, create, and produce web pages.
• Coordinate promotional efforts, with an emphasis on consistency of message, brand development and generating interest for Brightmont Academy services.
• Direct and supervise the design, procurement, production (including final-product proof) and dissemination of all marketing collateral.
• Utilize on-line and off-line marketing channels, including print, web, social media, digital and direct advertising.
• Coordinate the design, purchase, and dissemination of branded promotional items.
• Oversee social media efforts.
• Work with internal staff and/or vendors (as needed) to conceptualize and produce shareable content across multiple social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
• Analyze and report on effectiveness of digital content.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 51-100 employees