Marketing Director

Vail Health Hospital • Vail, CO

5h

About The Position

The Director of Marketing & Content Strategy will oversee the development and delivery of a fully integrated marketing for Vail Health, its services and affiliates. This position plans, directs, manages and ensures the implementation of marketing strategies and campaigns, playing a pivotal role in developing and implementing marketing that enhances brand visibility, engages the target audience and drives business growth. Leading a high-performing marketing team, this position is highly collaborative across the Vail Health system and provides direct oversight and guidance of the Community Benefit Manager and Manager of Brand & Media Strategy in the pursuit of a positive work culture that inspires employees to fulfill the Vail Health’s mission of elevating health across our mountain communities.

Requirements

• Five (5) years marketing experience in a large non-profit setting, preferably in a healthcare environment, with management experience required.
• Five (5) years of project management experience; strong organizational skills and ability to meet deadlines while managing multiple priorities required. Strong writing and editing skills; ability to communicate in writing and verbally with tact, diplomacy and/or authority when necessary required.
• Five (5) years of experience developing and executing innovative marketing campaigns required; creative and strategic thinking skills.
• Five (5) years of experience building strong community relationships that support the organizations objectives required. Strong negotiation skills required.
• Bachelor's degree in marketing, business, or a related field required.

Responsibilities

• Marketing Strategy: Develop and execute robust marketing strategies for the organization and its key service lines as aligned with the company's goals and objectives.
• Marketing Campaign Development and Implementation: Design and direct campaigns from concept to implementation, including determination of priorities, creation of project briefs/timelines, coordination of activities, creative direction, accounting for revenue and expenses related to individual activities, ensuring effective implementation and determining success of efforts.
• Team Leadership: Lead, mentor and manage a high-performing marketing team, fostering collaboration and innovation across the Vail Health system. Manage day-to-day operations, weekly marketing team meetings and service line meetings. Supervise Community Benefit Manager and Manager of Brand & Media Strategy.
• Analytics: Monitor and analyze marketing and content performance, adjusting strategies as needed to optimize results.
• Budget Management: Manage and allocate marketing budget effectively to achieve ROI goals.
• Stakeholder Engagement: Collaborate with service line owners and key stakeholders to align marketing strategies with broader healthcare system objectives.
• Market Research: Stay up-to-date with industry trends, healthcare legislation, competition and consumer behavior to identify opportunities and threats.
• Compliance: Ensure all marketing activities comply with industry regulations and company standards.

Benefits

• Competitive wages
• Parental leave (4 weeks paid)
• Housing programs
• Childcare reimbursement
• Medical
• Dental
• Vision
• Tuition Assistance
• Existing Student Loan Repayment
• Specialty Certification Reimbursement
• Annual Supplemental Educational Funds
• Up to five weeks in your first year of employment and continues to grow each year.
• 403(b) Retirement plan with immediate matching
• Life insurance
• Short and long-term disability
• Up to $1,000 annual wellbeing reimbursement
• Recreation discounts
• Pet insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 1,001-5,000 employees