Marketing Director

Customs Goods LLC • Carson, CA

9d

About The Position

The B2B Marketing Director is responsible for driving measurable revenue growth by aligning marketing strategy, brand positioning, and demand-generation programs with sales objectives. This role leads the planning and execution of integrated marketing initiatives that generate high-quality marketing-qualified leads (MQLs) and convert them into sales-qualified leads (SQLs) through campaigns, outbound engagement, and close collaboration with internal teams and external agencies.

Requirements

• 8+ years of B2B marketing experience, ideally in SaaS, technology, or complex solution environments
• Proven track record of building and scaling lead generation engines that drive revenue
• Experience working with and managing agencies for demand generation, outbound calling, digital, and content
• Strong understanding of CRM systems (e.g., Salesforce, Pipedrive, HubSpot) and marketing automation tools
• Highly analytical mindset with the ability to use data to inform marketing and revenue decisions
• Exceptional collaboration and communication skills with experience partnering closely with Sales and executive leadership

Nice To Haves

• Experience in Logistics a plus

Responsibilities

• Lead Generation & Pipeline Ownership
• Own all top-of-funnel programs and channels driving MQLs/SQLs
• Ensure effective nurture, follow-up, and high-quality handoff to Sales
• Manage agencies supporting outbound, email, paid media, social, and events
• Monitor funnel performance and optimize conversion, velocity, and cost efficiency
• Marketing & GTM Strategy
• Develop marketing strategy, positioning, and value propositions
• Execute integrated campaigns that drive awareness, demand, and pipeline
• Maintain consistent brand messaging across all touchpoints
• Cross-Functional Alignment & Sales Enablement
• Align with Sales, CRO, Marketing Team, Operations, and CS on pipeline goals and GTM execution
• Provide Sales with enablement content, insights, and tools
• Performance & Reporting
• Track marketing ROI, lead quality, and pipeline contribution
• Deliver clear reporting to leadership and optimize based on data
• Budget, Vendors & Team Leadership
• Manage budget and direct spend toward revenue-driving initiatives
• Oversee agencies/vendors and develop a high-performing marketing team
• Set priorities, KPIs, and promote continuous improvement
• Brand & Communications
• Build brand credibility through PR, content, thought leadership, and corporate communications

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 251-500 employees