MARKETING DIRECTOR

Grand Savings Bank • Bentonville, AR

2d

About The Position

The Marketing Director is responsible for leading and executing all marketing, branding, and communications efforts for GSB. This role owns strategy and hands-on execution across advertising, design, web management, public relations, events, and community engagement.

The Marketing Director balances strategy and execution – setting marketing direction aligned with the bank’s goals while also managing day-to-day production, timelines, budgets and approvals. The role requires strong judgement, organization, and communication skills, as well as the ability to work cross-functionally with compliance, operations, IT, retail and leadership.

Requirements

• Bachelors degree in Marketing, Communications, Design or a related field
• 5+ years of marketing experience
• Proven experience managing Meta and Google advertising platforms
• Strong graphic design skills with proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop)
• Experience managing and editing websites built on WordPress
• Strong project management and organizational skills
• Ability to operate independently and prioritize across multiple initiatives
• Familiarity with SEO, analytics, and conversion tracking
• Drivers License
• Cell Phone

Responsibilities

• Develop and execute the bank’s overall marketing strategy in alignment with growth and organizational goals
• Lead and manage advertising campaigns across digital, print, social, radio and community channels
• Design and produce marketing collateral, branch signage, and digital assets
• Manage and maintain the bank’s website, including page creation, content updates and issue resolution
• Manage and post to the bank’s social media pages
• Serve as steward of the bank’s brand, ensuring consistency and quality across all touchpoints
• Lead public relations, press releases, and key communication
• Plan and execute sponsorships, community events and branch initiatives
• Track performance, report results, and continuously improve marketing effectiveness
• Manage marketing vendors, tools and budgets as needed
• Collaborate cross-functionally with Operations, IT, Compliance, Retail and HR for all marketing needs

Benefits

• health
• dental
• vision
• short-term and long-term disability insurance
• 401(k)
• vacation
• paid holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 101-250 employees