Marketing Director

Calgary Co-op•Calgary, AB

About The Position

Calgary Co-op is seeking a visionary and results-driven Marketing Director to lead the end-to-end management of Calgary Co-op's marketing strategy, including leading marketing planning and monitoring of execution through day-to-day leadership of the marketing function. Reporting to the Senior Vice President - Digital, Member & Information, you will champion our brand, elevate the member experience, and drive business growth across all corporate divisions including subsidiaries. You will lead a high-performing team including an Advertising Manager, Content Manager, Marketing Planning Manager, Marketing Manager and Creative & In-Store Team Manager — fostering a culture of collaboration, innovation, and excellence.

Requirements

Post-secondary education in Marketing, Communications, and/or Commerce.
10+ years of managerial experience in marketing or communications.
Demonstrated experience in executive-level communications and the ability to plan and manage at both strategic and operational levels.
Proven track record of building integrated marketing campaigns with measurable success, including social, email, event, and earned media strategies.
Experience building high-performing teams and streamlining processes for efficiency.
Strong financial stewardship and budget management experience.
Familiarity with marketing research disciplines.

Nice To Haves

Membership in a marketing, communications, or media-related association is an asset.
Deep understanding of consumer marketing and retail best practices with a consumer-centric mindset.
Strategic thinker who evaluates multiple options and identifies the best path forward quickly.
Collaborative leadership style that builds team culture across internal and external stakeholders.
Ability to influence diverse stakeholder groups and effectively drive change.
Exceptional communicator — confident in both written and verbal forms.
Self-motivated, goal-oriented, and solution-focused with the ability to move seamlessly from strategy to execution.
Adaptable and entrepreneurial in a competitive, fast-paced retail environment.

Responsibilities

Lead the marketing organization in developing and executing insight-driven, integrated marketing plans to build Calgary Co-op's brands and drive traffic and sales.
Develop and implement integrated brand, marketing, and media plans aligned to business strategy.
Define and maintain brand standards across all materials, including visual identity guidelines and message development.
Pursue innovative marketing opportunities including native content, digital marketing, and earned media.
Manage external marketing communications across all media — traditional and digital, paid, owned, and earned — ensuring they are on brand, on time, on budget, and effective.
Deliver exceptional marketing and merchandising support solutions grounded in brand strategy and consumer insights.
Oversee the daily production of marketing initiatives and reporting on results, maximizing a cross-functional team of internal, external, and wholesaler stakeholders.
Effectively manage key stakeholder and partner relationships including creative and media agencies, research partners, and other external partners.
Develop and administer the departmental budget, including forecasting, approvals, and reporting.
Provide leadership in Health, Safety & Environment (HSE) and Food Safety in accordance with company policies.