Marketing Director

CRETELLIGENT•Rancho Cordova, CA

28d•$100,000 - $140,000•Onsite

About The Position

CREtelligent is seeking an experienced marketing leader to join as their Director, Marketing. This role will report to the CEO and be responsible for the overall marketing strategy, including brand, demand generation, and pipeline growth. The Director will position CREtelligent's platform, RADIUS, and its suite of due diligence solutions to various industry professionals. The position involves partnering with sales, product, and executive leadership to align marketing with company goals, building and leading a high-performing team, and translating company vision into actionable plans. The role requires embodying CREtelligent's values of collaboration, customer success, integrity, and an innovative, results-driven culture.

Requirements

8+ years of B2B marketing experience, including several years leading and building high-performing marketing teams.
A hands-on, player-coach leader who both sets strategy and executes directly (building campaigns, shaping messaging, and digging into the data), not just directing from the top.
Full-funnel breadth across brand, demand generation, content, product marketing, and marketing operations, with the ability to own the entire marketing function.
Proven track record of driving pipeline and revenue growth and reporting marketing's contribution to executive leadership.
Deep demand generation expertise across paid, SEO, email and lifecycle, events, and account-based marketing.
Strong command of the martech stack (e.g., HubSpot, Salesforce) and core marketing metrics: CAC, LTV, payback period, and MQL-to-SQL conversion.
Data-driven and analytical, with sound judgment on where to invest and how to measure impact.
Excellent communication and executive presence, and a strong cross-functional partner to sales, product, and leadership.
Experience marketing a platform along with individual products and services.
Bachelor's degree required.

Nice To Haves

MBA a plus.
Experience in commercial real estate, proptech, or fintech is a plus but not required.

Responsibilities

Set and own the annual marketing strategy across enterprise (B2B) and self-serve (B2B2C) go-to-market approaches, and own the full marketing P&L.
Define, track, and grow marketing’s pipeline contribution.
Develop and grow strategic partnerships and marketing channels that drive business growth and strengthen the customer experience and lead the marketing narrative behind them.
Own and manage the CREtelligent and RADIUS brand and category positioning across the business, including our presence at industry conferences.
Hire, coach, and manage a lean team of senior operators and external vendors across product marketing, demand generation, content and community, and marketing operations and analytics.
Act as the primary link between sales, product, and marketing, and represent marketing in executive leadership meetings and cross-functional planning.
Partner with sales leadership on pipeline reviews, MQL and SQL reconciliation, and account-based programs for enterprise accounts.

Benefits

Comprehensive extended health care coverage - medical, dental, vision, life insurance, disability insurance, medical transportation plan, critical illness insurance, pet insurance, legal insurance and more.
401k and Roth Retirement Plans with employer contribution.
Competitive compensation package: $100,000 to $140,000 annually, plus annual bonus opportunity.
Flexible Time Off (no tracking and no accruals).
Fun Off-site adventures, unique traditions, monthly birthday celebrations, Lunch and Learns, and a relaxed office environment.
Flexibility to adjust work schedule.
Paid maternity and paternity leave (12 weeks paid leave + another 4 weeks of part-time paid transition time for primary caregiver; 6 weeks of paid leave for supporting caregiver).
Half day of paid volunteer time off for all full-time employees.
Healthy (and fun) snacks, drinks, coffee.
Frequent opportunities for professional development (lunch and learns, webinars, out of office events).
Support for career advancement.