Marketing Director

Bimbo Bakeries USA•Irving, TX

17h•$151,300 - $211,800

About The Position

The Director of Marketing will lead the marketing plan development and execution of BBU’s Brand businesses. The candidate will create the strategies for the brands, position and market the brands, create an innovation pipeline for the brands, and manage key initiatives. The candidate must provide project management, strategic planning, and implementation support for these key initiatives including providing analytical support, consulting and cross-functional implementation leadership. Additional responsibilities include ensuring the timely and accurate completion of multiple projects/strategic initiatives occurring simultaneously. Strengths in product conceptualization, creative problem solving and strategic customer and operations collaboration are key as is the ability to leverage fiscal resources, personnel talents and technology to implement solutions.

Requirements

Bachelor’s Degree required.
A minimum of 10+ years’ experience in related field (CPG, Baking, Brand Management, Innovation, Food Manufacturing).
Experience managing multiple direct reports.
Project management skills.
Ability to lead cross-functional partners.
Strong work ethic, flexibility and ability to multi-task required in fast-paced DSD fresh bakery category.
Candidate must have strong communication skills.

Nice To Haves

MBA Preferred.
Fluency in the Spanish language is preferred, but not required
Technical experience a plus (baking background).

Responsibilities

Develop and execute brand planning and marketing mix elements for the Brand.
Gather, analyze, and synthesize data in order to generate insights for the development of the vision and strategy for next 3-5 years.
Advance current new items/projects from current positions to commercialization. Track in-market programs of recent new item launches for all U.S. product segments.
Assess global new products and assess value / potential for U.S. expansion, including products made in Mexico for the Bimbo and Marinela brands.
Lead work streams and collaborates with Business Units and Group functions. Deliverables include business models, financial analysis, internal synthesis & communication documents, etc.
Proactively scan the marketplace and industry for areas of competitive improvement such as: packaging innovation, health trends and excellence in operational execution.
Lead brand management team through critical thinking, strategic decision making, and personal growth development.