Marketing Director

One on One Fitness Consultants Inc.•Ferguson Township, PA

10d•$70,000 - $80,000•Onsite

About The Position

The Marketing Director is responsible for developing and executing the overall marketing strategy for One on One Fitness Consultants Inc. located in State College, Pennsylvania. This individual leads all marketing initiatives that generate awareness, attract qualified leads, strengthen the One on One brand, and lead recruiting efforts. The Marketing Director works closely with leadership and team members to ensure marketing efforts align with the company's mission of helping people live healthier, happier lives.

Requirements

A desire to support One on One’s mission to help people live healthy and happy lives.
Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience).
Experience managing digital advertising campaigns.
Strong understanding of AEO/SEO, social media, email marketing, and content strategy.
Excellent written and verbal communication skills.
Strong project management and organizational skills.
Creative mindset with strong attention to detail.

Nice To Haves

3+ years of marketing experience, preferably in health, fitness, wellness, or service industries.
Experience in the fitness, wellness, or healthcare industry.
Graphic design or video editing experience.
Experience with HubSpot, Constant Contact, Canva, Google Analytics, Meta Business Suite, or similar marketing platforms.
Photography and content creation experience.

Responsibilities

Develop and execute the marketing strategy aligned with company growth goals.
Establish marketing campaigns to promote services and engage with the local community.
Manage website content and optimize for AEO and SEO.
Develop and execute email marketing campaigns
Create and oversee educational content including blog posts, newsletters, videos and social media
Coordinate digital advertising campaigns including Google, Meta, and other paid channels.
Analyze campaign performance and adjust strategies based on results.
Support One on One’s “Give Back” initiative by promoting and coordinating One on One’s community events.
Develop a recruiting strategy for finding the best fitness professionals and registered dietitians in the industry
Maintain current job listings on all platforms
Promote and advertise One on One’s mentorship program
Track key marketing metrics including: Lead generation, Cost per lead, Conversion rates, Client acquisition, Website traffic, Social media performance, Email engagement
Present monthly marketing reports and recommendations to leadership.