Marketing Director

Eaton Corporation•Coraopolis, PA

6d•Onsite

About The Position

As the Marketing Director for the Residential & Wiring Devices Division (RWDD), you will serve as a key strategic leader responsible for developing and executing growth, profitability, and commercial strategies for a business generating approximately $1.4B in annual revenue with 8 major sites and ~5,800 employees across the US/PR, Mexico, Dominican Republic, and China. Reporting directly to the Senior Vice President/General Manager, RWDD, and functionally to the Vice President of Marketing, Electrical Sector Americas, you will shape the division’s multi year vision and lead RWDD into its next era of innovation, commercial excellence, and market leadership.

Requirements

Bachelor’s Degree from an accredited institution.
Minimum 10 years of experience in sales, marketing, and/or operations within the electrical industry.
Minimum 5 years of experience leading people.
Must be legally authorized to work in the United States without company sponsorship now or in the future.

Nice To Haves

Advanced degree.
Deep knowledge of electrical products, technical applications, competitive landscape, and relevant legislative/regulatory issues.

Responsibilities

Develop business strategy overview by analyzing key market trends including competitive products, regulatory and legislative developments and technological advances.
Co-lead new product introduction (NPI) roadmap and execution to meet changing market needs in a competitive environment. Increase the value of the product offering while balancing the function and benefits of the product offering with the product cost and the cost incurred in development/delivery of product offering.
Sales Growth - develop strategy and programs to increase market share in existing markets, identify and develop new markets. Introduce product/marketing promotions and other sales programs to deliver top-line sales revenue objectives. Serve as one of the “key faces” of the business, developing relationships with the sales force, the channel and target customers
Margin enhancement - effectively balance objectives of growth and profitability through effective product management (optimal product mix, pricing approach, customer targets) to deliver gross margin and return on sales goals. Deepen our understanding of price elasticity in different parts of the market and true profitability of different types of target customers
Codes and Standards - responsible for leading national Codes and Standards strategy in conjunction with ARS and ESA C&S leadership. Responsible for RWD level initiatives, including integrating product roadmaps with the Electrical Sector and participating in industry relationships for Eaton’s Residential and Wiring Device Division
Inorganic growth – manage the inorganic pipeline process considering commercial and technical opportunities. Identify adjacent markets and offers that we might pursue through acquisition or partnership and cultivate relationships with identified targets
Leadership - effectively manage cross-functional interfaces in a manner harmonized with RWDD’s overall operating rhythm. Guide direct reports to achieve the same balance in the performance of their responsibilities.
Agent/Sales/Customer Communications - maintain and enhance positive working relationships with sales management and the agency base. Gather VOC, present NPI and facilitate issue resolution as required.
Lead the efforts of the RWD division to get specifications for our products at OEMs, construction contractors, industrial customers, home builders and home building contractors. Manage the Home Builder account management teams and provide leadership to establishing national rebate and contractor loyalty programs (i.e. Eaton Certified Contractor Network)
Provide leadership to the RWD Marketing Communication team and ensure that they support the unique retail channel material required for that vertical. Maintain the abilities of this group to continue to support the unique B2C work of this team in support of the Division.
Provide leadership, in conjunction with the Director of Operations, to the Marina Power and Light business ensuring that the business has the right commercial focus to grow and achieve their financial objectives, while they meet their operational requirements (i.e. ELSS, EHS, EBS, etc)