Marketing Director

Bimbo Bakeries USA•Irving, TX

12d•$146,900 - $205,700•Onsite

About The Position

Bimbo Bakeries USA is the largest baking company in the world, with over 20,000 associates nationwide. We offer a safe and inclusive work environment that appreciates diversity, promotes development, and allows associates to be their authentic selves. This position is for a Marketing Director who will lead the marketing plan development and execution of BBU’s Brand businesses. The candidate will create strategies for the brands, position and market them, create an innovation pipeline, and manage key initiatives. This role requires project management, strategic planning, and implementation support, including analytical support, consulting, and cross-functional implementation leadership. The ability to manage multiple projects and strategic initiatives simultaneously is crucial. Strengths in product conceptualization, creative problem-solving, strategic customer and operations collaboration, and leveraging fiscal resources, personnel talents, and technology are essential.

Requirements

Bachelor’s Degree required.
A minimum of 10+ years’ experience in related field (CPG, Baking, Brand Management, Innovation, Food Manufacturing).
Experience managing multiple direct reports.
Project management skills.
Ability to lead cross-functional partners.
Strong work ethic, flexibility and ability to multi-task required in fast-paced DSD fresh bakery category.
Strong communication skills.

Nice To Haves

MBA Preferred.
Fluency in the Spanish language is preferred, but not required.
Technical experience a plus (baking background).

Responsibilities

Develop and execute brand planning and marketing mix elements for the Brand.
Gather, analyze, and synthesize data to generate insights for the development of the vision and strategy for the next 3-5 years.
Advance current new items/projects from current positions to commercialization.
Track in-market programs of recent new item launches for all U.S. product segments.
Assess global new products and evaluate their value/potential for U.S. expansion, including products made in Mexico for the Bimbo and Marinela brands.
Lead work streams and collaborate with Business Units and Group functions, delivering business models, financial analysis, and internal synthesis & communication documents.
Proactively scan the marketplace and industry for areas of competitive improvement such as packaging innovation, health trends, and excellence in operational execution.
Lead the brand management team through critical thinking, strategic decision making, and personal growth development.