Marketing Director

Sanibel - Captiva Conservati•Sanibel, FL

1d•Onsite

About The Position

SCCF is seeking a dynamic and experienced on-site Marketing Director to take the organization’s brand and marketing strategy to the next level. Realizing the power of SCCF’s brand as a trusted leader in conservation and science-based solutions to protect Southwest Florida’s coastal ecosystems, this role will elevate public awareness, engagement, and support. The Marketing Director will help maintain SCCF’s long-standing leadership role in the Sanibel-Captiva community, strengthening partnerships with other nonprofits and our business community, while expanding our regional impact to other parts of Southwest Florida.

Requirements

4-8 years marketing experience, with a bachelor’s degree in marketing or PR preferred
Portfolio of success on multi-platform campaigns, including digital media and video productions
Proven excellence in effective social media strategies, based on analytics and ROI
Strong leadership skills, including the ability to empower others, while encouraging creativity and innovation
Demonstrated success developing and executing strategic marketing plans that drive measurable organizational growth
Excellent oral and written communication skills
Proficiency with CRM systems, digital marketing platforms, analytics tools, content management systems, Microsoft Office applications, and marketing technology solutions
Experience in developing, implementing, and evaluating success of marketing plans
Experience with data management and targeted marketing initiatives
Capable of collaborating with several teams at once, and experience in managing multiple initiatives simultaneously
Experience directing creative development, graphic design, video production, website initiatives, and digital content creation. Experience with Adobe Creative Suite is preferred
Ideal candidate will be skilled at Photoshop, video editing, user interface/experience, and graphic design
Experience working within nonprofit organizations, environmental organizations, educational institutions, or mission-driven organizations preferred
SCCF is a drug-free workplace, and the successful applicant will pass a drug screen and background check
A valid US driver's license
Occasional weekends and evening hours during event season

Responsibilities

Establish a marketing strategy that will diversify funding support for SCCF, including growing corporate partnerships
Lead, mentor, and develop the marketing team while fostering a culture of creativity, innovation, accountability, and collaboration
Implement social media strategy, establishing targeted goals to increase followers and engagement
Oversee social media strategy and digital marketing initiatives, establishing measurable goals for audience growth, engagement, and conversion
Develop and manage website strategy, email marketing campaigns, search engine optimization (SEO), answer engine optimization (AEO) and digital advertising efforts
Develop and execute an effective marketing plan for SCCF’s signature fundraising events and immersive educational programs
Partner closely with the Development team to support fundraising campaigns, donor stewardship efforts, membership growth, and event revenue goals
Expand and enhance community outreach and partnerships
Increase brand awareness and manage new merchandise campaigns
Enhance SCCF’s portfolio of marketing collateral
Optimize branding, including logo use, digital resources, and brand attributes
Cultivate relationships with local, regional, and national media outlets to increase SCCF visibility and thought leadership
Establish key performance indicators (KPIs) and regularly report marketing performance, campaign effectiveness, and return on investment to senior leadership
Manage relationships with external vendors, agencies, photographers, videographers, designers, and consultants
Develop and manage the annual marketing budget, ensuring effective use of resources and measurable outcomes
Work closely with SCCF Communications Director, Development Director and other department leaders to ensure cohesive organizational messaging, strategic alignment and goals