Marketing Director

Discovery Land Company•Miami, FL

11d•Onsite

About The Position

Discovery Land Company is seeking a full-time, year-round Director of Marketing to join the Marketing Department at one of its Condominium locations in Miami, FL. This role will serve as an on-the-ground marketing lead, responsible for developing and executing the property’s sales and marketing program. The Project Marketing Director will manage day-to-day marketing efforts at the property level and collaborate closely with the sales team to provide marketing support for the sales process. The ideal candidate will possess expertise in marketing strategy, strong cross-departmental project management and sales skills, excellent communication and writing abilities, attention to detail, organizational skills, discipline, creativity, and a drive to be part of an entrepreneurial team. The role requires the ability to manage multiple tasks, balance various responsibilities, and build effective relationships with internal teams, prospects, and the local community. Demonstrated experience in leading and executing marketing efforts for a luxury high-rise residential community is essential.

Requirements

Bachelor’s degree with a focus on business and marketing preferred.
Minimum of 8 years in marketing, representing high-end luxury properties or relevant industry.
Proven experience in sales-focused marketing is required, including developing and executing strategies that directly support sales performance.
Demonstrated experience executing marketing initiatives for a luxury high-rise or condominium community is required.
Computer literate in Microsoft Office (PowerPoint, Word, Excel), and Adobe Creative Suite (InDesign, Illustrator, Photoshop) as well as Apple products and services.
Track record of producing and presenting marketing assets in a fast-paced and agile environment.
Flexibility and ability to pivot to new projects and desire to work in fast-paced environment.
Positive attitude, professional demeanor, and exceptional communication and interpersonal skills to deliver service to members, guests, and team members.
Ability to work in a team environment.
Ability to stay calm and focused during the busiest of times.
Ability to read, write, speak, and understand English; additional languages preferred.
Must be able to work flexible work hours/schedule including evenings, weekends, and holidays.
Long hours may be required due to business demands.
Ability to meet the physical demands of the position including, but not limited to, working indoors and outdoors in all weather conditions, standing, walking, and moving for periods of greater than eight (8) hours, and lifting and carrying items sometimes greater than fifty (50) pounds.

Nice To Haves

Experience partnering and/or working with Sales teams a plus.
Bilingual proficiency is a plus.
Knowledge of construction, architecture and design a plus.

Responsibilities

Establish best-practice lifecycle frameworks for the high-rise segment and translate them into a clear, actionable roadmap.
Identify opportunities to improve customer experience and drive measurable impact across each lifecycle stage.
Provide brand and marketing expertise across DLC and property initiatives, including collateral development, public relations, media outreach, communications, event planning, and overall presentation.
Lead Club communications strategy and execution, with an emphasis on storytelling, member engagement, and consistent brand voice across all touchpoints.
Develop and manage PR initiatives, including media relations, press releases, partnerships, and strategic exposure to elevate property visibility and reputation.
Create compelling marketing narratives and early-stage storytelling to position developments effectively from pre-launch through sellout.
Create communications supporting sales and marketing initiatives, including brochures, presentations, email campaigns, and digital content.
Support high-level writing and communication projects across marketing, PR, and sales channels.
Conduct market research, gather insights, and contribute to strategic planning, particularly for luxury high-rise and condominium developments.
Develop comprehensive marketing plans and corresponding budgets aligned with sales goals, including strategies specific to selling condominium units and pre-construction inventory.
Collaborate closely with sales teams and traditional real estate development partners to drive engagement, align messaging, and implement effective sales strategies.
Utilize technology and digital tools to support sales efforts, particularly in selling from plans versus physical homesites (e.g., virtual tools, CRM systems, digital presentations).
Project manage the creation and execution of print and digital marketing assets, ensuring brand consistency and high-quality output.
Manage CMS and listing inventory on the property website, ensuring accuracy and timeliness of available units and content.
Coordinate photography, videography, and media production to support marketing, PR, and sales initiatives.
Oversee social media strategy and execution, aligning with broader PR and marketing campaigns.
Provide onsite support and coordination for corporate-led events, media activations, and sales experiences.
Oversee inventory and assets for digital sales tools and resources, ensuring teams are equipped for effective client engagement.
Manage CRM input and reporting dashboards; analyze data to inform sales strategy and optimize marketing performance.
Lead development and execution of new product launch materials and campaigns.
Evaluate and adapt marketing strategies as the property transitions through different lifecycle stages.
Perform additional marketing, PR, and communications duties as needed.