Marketing Director, USTA SoCal

USTA National Tennis Center•Los Angeles, CA

1d•Remote

About The Position

The Director of Marketing oversees all marketing and partnership functions for USTA Southern California, including brand strategy development, priority setting, and the planning and execution of initiatives that drive tennis participation, player engagement, and organizational growth. This role manages the annual marketing budget and leads marketing, creative, sponsorship, and event initiatives that support the organization’s strategic goals. The Director of Marketing translates business objectives into effective marketing and sponsorship programs, from concept through execution, measured against set performance metrics. This role also ensures the organization’s branding and messaging are clearly defined and consistently delivered across all channels and target audiences.

Requirements

A bachelor’s degree in business, marketing, communications, or a related field is required
8+ Years of Strategic/Marketing Leadership experience
Marketing team management experience
Creative, collaborative problem solver with exceptional written and verbal communication skills
Data-driven decision maker with Brand evolution and management experience
Digital marketing and campaign management expertise
Excellent cross-departmental collaboration
Budget development and management
Extensive sports marketing experience, with tennis experience preferred
Proven experience in working with sponsors to create compelling partnerships
Experiential, grassroots marketing experience at the local level, regionally
Expertise in developing marketing strategy, tactics, and platforms
Metric-driven with excellent analytical skills
Creative, collaborative problem solver who thrives in a fast-paced, dynamic environment

Nice To Haves

A Master's degree in a related field is preferred.
Software Experience Preferred: Tableau
Microsoft Suite - Word, Excel, PowerPoint
Google Workspace - Gmail, Chat, Meet, Slides, Docs, Forms, Sites, etc
Expensify/ Bill.com or similar expense management platforms
Adobe Creative Suite

Responsibilities

Develop and execute the organization’s marketing strategy and campaigns
Manage brand positioning, messaging, and market presence
Lead and mentor the marketing team (social, web, content, PR, field marketing, etc.)
Engage and manage vendors and external consultants
Oversee marketing budget and allocate resources effectively
Collaborate with executive leadership and Community, Adult, and Junior Departments
Present marketing goals, data-driven performance insights, and key accomplishments at quarterly board meetings