Marketing Director

Sonic Incytes•Vancouver, BC

9d•Hybrid

About The Position

Sonic Incytes is a medical device company focused on transforming liver disease diagnosis through non-invasive, AI-guided ultrasound technology. Our flagship platform, Velacur®, is designed to improve the detection and management of metabolic liver disease across clinical settings worldwide. As Sonic Incytes enters its next phase of commercial scale and international expansion, we are building a high-impact marketing function to accelerate adoption, strengthen clinical credibility, and establish category leadership in non-invasive liver assessment. The Marketing Director will lead the execution of Sonic Incytes’ global marketing strategy with a primary focus on downstream marketing, sales enablement, KOL development, and brand acceleration. This role is responsible for translating product capabilities into clear clinical and economic value, enabling the sales organization to perform at a high level, and building a strong market presence across hepatology, gastroenterology, GI and broader care settings. This is a highly cross-functional, execution-focused leadership role, requiring close collaboration with Sales, Clinical, Market Access, R&D, and Executive Leadership.

Requirements

10+ years in medical devices, diagnostics, or healthcare technology
Strong experience in downstream and product marketing
Proven success in sales enablement and KOL development
Proven success in designing and executing multi-channel strategies
Understanding of clinical workflows and reimbursement dynamics
Strong communication and leadership skills
Dynamic, resilient and accountable
Willingness to travel

Nice To Haves

Experience in high-growth environments preferred

Responsibilities

Define and refine clinical, economic, and workflow value propositions across key segments
Develop standardized sales playbooks and messaging
Partner with field sales to optimize funnel conversion
Build commercial tools (pitch decks, ROI tools, case studies)
Align marketing strategy with field execution
Identify and manage key opinion leaders (KOLs)
Develop clinical advocacy programs (reference sites, advisory boards)
Support clinical evidence generation
Organize workshops and peer engagement programs
Own product positioning and differentiation
Lead product launches across markets
Translate features into clinical and economic value
Maintain competitive intelligence
Partner with R&D on roadmap input
Build a cohesive global brand
Lead digital and multi-channel marketing
Own National and International congress strategy, related budget and branding
Develop a multi-channel marketing strategy (digital, physical)
Ensure message consistency across segments and call points
Define target segments, TAMs and market development strategies
Align marketing with revenue and expansion goals
Support pricing and positioning
Provide insights into new use cases
Collaborate with Sales, Clinical, R&D, Market Access and Executive teams
Drive alignment across commercial strategy and execution