Bilingual Marketing Director
About The Position
We are seeking a strategic and innovative Marketing Director to join our leadership team and elevate the voice and reach of our high-performing law firm. This role is ideal for a proven results-driven marketing leader within in the Immigration community who thrives in fast-paced environments, brings a passion for storytelling, and understands how to leverage technology, AI, and data to drive brand engagement and client acquisition. Candidates with experience in legal marketing or other professional services are especially well-suited to build and lead our growing marketing team during this exciting phase of expansion. As our Marketing Director, you’ll collaborate closely with the CEO, COO, and department heads to build and execute multi-channel marketing strategies that align with our mission, attract new clients, and strengthen our firm’s brand and digital presence. This is a high-impact leadership role where you'll develop a strong internal marketing team, manage external vendors, and bring data-driven creativity to every part of the marketing funnel—from awareness to conversion to retention.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 5+ years of progressive marketing experience, including at least 3 years in a leadership or director-level role.
- Experience in Immigration, professional services, or a regulated industry is strongly preferred.
- Proven success in digital strategy, branding, content marketing, and lead generation.
- Hands-on expertise with digital platforms.
- Strong leadership, project management, and communication skills.
- Comfort working cross-functionally with leadership and client-facing teams.
- A mindset for continuous improvement, innovation, and data-driven decision making.
- Required to speak Spanish.
Nice To Haves
- Love translating business goals into bold, creative marketing strategies.
- Enjoy leading teams and mentoring talent with vision and empathy.
- Are comfortable experimenting with AI tools, automation, and analytics.
- Have a passion for storytelling and a commitment to results.
- Communicate with clarity, move with urgency, and adapt with ease.
Responsibilities
- Own the firm’s marketing vision, annual plan, and performance metrics.
- Lead and mentor a growing team of in-house marketers and contractors.
- Partner with the CEO and COO on brand positioning, market expansion, and growth initiatives.
- Build and maintain a compelling, consistent brand identity across platforms.
- Oversee the content calendar, managing content strategy for blogs, emails, video, print, and social.
- Ensure all messaging aligns with the firm’s values, voice, and mission.
- Drive growth through paid advertising, SEO/SEM, email marketing, and lead nurturing funnels.
- Manage website performance, conversion optimization, and analytics reporting.
- Develop and maintain automated marketing workflows using AI, CRM, or marketing platforms.
- Partner with the Sales and Intake teams to ensure alignment on messaging, campaigns, and lead conversion.
- Develop marketing collateral and client journey touchpoints to support client acquisition and retention.
- Oversee reputation management, online reviews, press releases, and media outreach.
- Develop strategies to position the firm’s attorneys as thought leaders in key legal niches.
- Monitor industry trends, competitor marketing, and audience insights.
- Evaluate and implement new technologies to support digital transformation and improve ROI.
Benefits
- Hybrid remote/in-office environment
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What This Job Offers
Job Type
Full-time
Career Level
Director
